Content Strategist

About Lanstitut

Lanstitut is an end-to-end platform focused on employability that links healthcare professionals to global employment prospects. It offers language training, certification guidance, and cultural integration support to ease international transition for healthcare workers. The organization addresses workforce shortages and rising demand in countries such as Germany, Italy, Japan, and the GCC, simplifying the migration process and reducing associated barriers and costs.

Role Overview

The Content Strategist will be based onsite in Kozhikode and will lead the planning and execution of content strategies that align with Lanstitut’s mission. Responsibilities include developing comprehensive content roadmaps for web, email, and social media channels, researching target audiences, defining core messaging, and collaborating closely with product, marketing, and training teams. The role involves creating detailed briefs and guidelines for content creators, monitoring content effectiveness through analytics, optimizing campaigns, and ensuring consistent brand voice across all platforms.

Key Responsibilities

• Design and implement multi-channel content strategies that support business and learner objectives.
• Conduct audience research and analyze data to tailor content and messaging effectively.
• Collaborate with cross-functional teams including marketing, product, and operations to integrate content with overarching goals.
• Create clear briefs and guidelines for writing and design teams.
• Manage content calendars and assist in campaign planning.
• Develop diverse content formats such as blogs, case studies, guides, and learning materials.
• Evaluate content performance metrics and refine strategies accordingly.

Qualifications and Skills

• Proven experience in content strategy development, including audience research and multi-platform content planning.
• Strong proficiency in writing and editing for digital formats, capable of producing engaging and well-structured content.
• Adept at cross-team collaboration to align content with business and user priorities.
• Experience with analytics tools for assessing content effectiveness and making data-driven decisions.
• Knowledge of healthcare, education, or international workforce mobility sectors is advantageous, especially relating to language and certification processes.
• Excellent communication, organizational, and time-management abilities for handling multiple projects on-site.
• Degree in Communications, Marketing, Journalism, Linguistics, or related field, or equivalent practical experience.
• Ability to thrive in a dynamic, fast-moving setting, with genuine interest in supporting the career growth of healthcare professionals worldwide.