Content Strategist

About the Company

BERING is a Danish brand specializing in watches and jewelry, drawing inspiration from the pristine Arctic environment. Established in 2008 following adventurer Ren Kaerskovs' journey over the North Pole, the brand fuses minimalist Danish aesthetics with premium materials such as sapphire crystal and ceramic. It is named after the explorer Vitus Bering and embodies attributes of discovery, clarity, and timeless elegance.

Role Overview

We are searching for a Content Strategist with both creative and analytical prowess to oversee the digital content landscape, coordinate with creative teams, and ensure cohesive brand storytelling. Experience in the watch, fashion, or retail industries is highly preferred. Strong communication, creativity, and analytical skills are essential for this role in order to elevate engagement and promote growth.

Key Responsibilities

• Design and implement a holistic content strategy incorporating concepts, storylines, and visual motifs for photography sessions and short video productions.
• Develop mood boards, reference shots, and compelling storytelling concepts.
• Organize and manage content calendars to align with brand campaigns and product launch schedules.
• Work collaboratively with stylists, photographers, videographers, and designers to create innovative visual and written content.
• Ensure that all final photos and videos consistently reflect the brand's positioning and campaign objectives.
• Lead the planning and execution of influencer marketing campaigns aligned with brand goals and campaign themes.
• Identify and evaluate relevant influencers and content creators based on parameters like audience demographics, engagement rates, content quality, and brand compatibility.
• Manage outreach, collaboration negotiations, campaign briefs, deliverables, timelines, and approvals for influencer partnerships.
• Oversee the logistics of product dispatch, shoot scheduling, content collection, and campaign follow-ups in coordination with both influencers and internal teams.
• Maintain a detailed database tracking influencer collaborations, campaign deliverables, and past performance metrics.
• Partner with the social media manager to track content performance and compile regular reports on engagement and reach.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Mass Communication, English, or related disciplines.
• Between 2 to 4 years of professional experience in content strategy or brand communications, ideally in the watch, fashion, or lifestyle sector.
• Proven track record collaborating with creative professionals such as stylists, photographers, videographers, and design teams.
• Exceptional skills in writing, editing, storytelling, and keen attention to detail.
• Ability to juggle multiple projects and adhere to strict deadlines.
• Excellent communication, coordination, negotiation, and relationship management capabilities, particularly when working with influencers and content creators.
• Prior experience in influencer marketing, creator collaborations, or managing campaign coordination is advantageous.
• A creative approach coupled with strong design sensibility and understanding of brand positioning.

Additional Details

• Work Location: 12th Floor, 1212 Solus, Hiranandani Estate, Ghodbunder Road, Thane West, Mumbai, India, Pin 400607.
• Work Schedule: Monday through Saturday, from 9:30 AM to 6:30 PM.
• Travel Assistance: Company reimburses direct rickshaw fares between station and office for both journeys.

Perks and Benefits

• Opportunity to engage with creative campaigns and participate in product photoshoots.
• Supportive and team-oriented workplace environment fostering collaboration.