Content Marketer

About First Page

First Page has established itself since 2011 as an award-winning leader in digital marketing across APAC. Recognized as a "Great Place to Work," the company combines strategic creativity with proven digital tactics to elevate clients’ online presence and drive measurable results.

Role Overview

Join a dynamic content team responsible for defining how clients appear in search results, engage readers, and create memorable brand experiences. This position goes beyond simple writing; it involves strategic decision-making about what content to produce, how to structure it effectively, and delivering it confidently for maximum impact.

Key Responsibilities

• Develop and maintain editorial calendars for diverse client brands, determining publication schedules and justifying content priorities based on strategic goals.
• Create and refine various content formats including blog articles, landing pages, advertisements, emails, and press releases while adapting to different brand voices.
• Design content strategies informed by search intent and genuine audience requirements rather than relying solely on keywords.
• Plan content structure before drafting by outlining arguments, arranging sections logically, and defining objectives for each piece.
• Simultaneously manage multiple client brands ensuring deadlines are met without compromising quality.

Ideal Candidate Attributes

• Strategic mindset with the ability to build quarterly content calendars aligned with brand objectives and oversee their execution.
• Strong editorial insight to identify and improve the organizational flow of briefs or rough drafts.
• Efficient and organized in handling multiple projects quickly while maintaining high standards.
• Flexible writing style capable of tailoring tone and voice to different sectors such as fintech and lifestyle.

Qualifications

• 1 to 2 years of professional content writing experience, preferably across multiple brands or within an agency environment; quality of thinking is valued over length of experience alone.
• Demonstrable strategic and editorial skills with examples like content calendars, series development, or content restructuring.
• Clear and confident writing skills showcased through a portfolio or sample works.
• Basic understanding of how content integrates with SEO and performance marketing.
• Ability to write in English professionally; knowledge of Traditional and Simplified Mandarin is an advantageous but optional skill.

Approach to AI

The company encourages growing proficiency with AI tools among team members, providing training to build foundational strategic and editorial competencies first, before integrating AI assistance. Initial limited AI use helps reinforce core skills, with AI adoption expanding as expertise matures.

Compensation and Work Environment

• Competitive remuneration paired with performance rewards.
• Opportunities for ownership over content strategy and editorial direction.
• Supportive environment fostering growth in both writing craft and AI capabilities.
• Working within a certified "Great Place to Work" culture promoting collaboration.