Content Manager

Role Overview

We seek a creative, result-driven Content & Digital Marketing Specialist with a minimum of three years of professional experience in content creation, digital marketing strategies, SEO, social media, and campaign execution. The ideal candidate will be adept at crafting compelling content tailored to diverse audiences across multiple formats, with strong skills in distribution, optimization, and analytics of digital content.

Key Responsibilities

• Produce captivating content such as blogs, articles, website copy, landing pages, social media posts, emailer campaigns, newsletters, presentations, and marketing materials.
• Create engaging social media content, including LinkedIn posts, carousels, campaign copy, captions, headlines, and call-to-actions.
• Develop thought leadership, educational pieces, product-focused, and brand-centric content.
• Translate complex concepts into clear, reader-friendly communication.
• Plan and maintain content calendars synchronized with marketing initiatives and business objectives.
• Conduct research on industry trends, audience preferences, keywords, and content opportunities.
• Write and optimize web and blog content in line with SEO best practices.
• Repurpose existing content into various formats to enhance reach and engagement.
• Ensure brand voice, messaging, positioning, and communication remain consistent.
• Partner with designers to create visuals such as infographics, carousels, videos, and other promotional assets.
• Edit and proofread content to ensure accuracy, clarity, grammar, and overall quality.
• Oversee and support organic social media efforts across pertinent platforms.
• Assist in implementing SEO strategies, email marketing, social media, paid media campaigns, and lead generation tasks.
• Support creation and optimization efforts for landing pages and digital campaigns.
• Monitor and analyze the performance of websites, social media, content, and marketing campaigns.
• Evaluate key metrics including site traffic, user engagement, click-through rates, lead generation, and conversion performance to identify improvement areas.
• Generate marketing performance reports and suggest enhancements for content and campaigns.

Required Qualifications

• At least 3 years of experience in content marketing, content writing, digital marketing, or related fields.
• Exceptional written and verbal English communication skills, including editing and proofreading.
• Strong proficiency in content strategy, storytelling, brand development, and audience engagement tactics.
• Experience producing content tailored for LinkedIn and other social media channels.
• Solid understanding of SEO, keyword research, and on-page optimization techniques.
• Knowledge of digital marketing campaigns and lead-generation practices.
• Familiarity with email and social media marketing tools.
• Ability to analyze digital content performance metrics effectively.
• Excellent research and analytical capabilities.
• Competent in managing multiple projects and meeting deadlines.
• Comfortable utilizing AI-powered marketing and content generation tools, ensuring content originality and brand consistency.

Preferred Qualifications

• Experience in B2B sectors such as SaaS, Technology, EdTech, HRTech, or CareerTech is advantageous.
• Familiar with analytics platforms including Google Analytics, Google Search Console, and SEO or social media analytic tools.
• Basic knowledge of Google Ads and LinkedIn advertising platforms.
• Experience in developing video scripts, infographics, carousels, case studies, ebooks, and other downloadable content.
• Exposure to CRM, marketing automation, and email marketing software.