Content Manager

About Grab

Grab is the leading superapp in Southeast Asia, providing a wide range of services from food delivery to financial management and transportation solutions. Our mission is to drive the region forward by empowering individuals economically using cutting-edge Technology and AI, underpinned by the values of heart, hunger, honour, and humility.

Role Overview

The Communications team at Grab is responsible for narrating the company’s story across Southeast Asia, enhancing its brand and reputation as the region's foremost online-to-offline mobile platform. Acting as Grab’s voice, the team engages with media, influencers, industry experts, and the community.

As a Content Manager reporting to the Internal Communications & Content Manager, you will lead the storytelling for Grab’s corporate brand within our regional content team. Your core responsibilities include shaping content for our corporate blog "Inside Grab" and managing social media channels. You will highlight Grab’s product innovations, social impact projects, and the people behind our platform, crafting engaging narratives that simplify technical subjects and resonate culturally with diverse audiences.

Key Responsibilities

• Plan and oversee the editorial schedule for Inside Grab, creating and commissioning articles on product innovation, thought leadership, social impact, and industry trends tailored to regional readers.
• Design and implement content strategies for Instagram, TikTok, and emerging platforms, developing platform-specific content to grow organic and paid audiences.
• Create multimedia materials such as videos, presentations, articles, and social posts, managing stages from ideation through scripting, editing coordination, to publication.
• Collaborate with teams from Product, Engineering, ESG, Communications, and People to distill complex topics into clear stories for both internal and external audiences.
• Utilize analytics tools like Google Analytics and platform metrics to assess content performance, enhance discoverability, and refine distribution tactics across owned and paid channels.
• Employ generative engine optimisation (GEO), search engine optimisation (SEO) methods, and paid media strategies to maximize content impact and reach.

Required Qualifications and Skills

• Minimum of 6 years’ experience in content marketing, journalism, or corporate communications.
• Fluent professional-level command of English for producing global audience content, including long-form articles and executive communications.
• Professional-level proficiency in Bahasa Melayu or Bahasa Indonesia to engage local stakeholders effectively and ensure cultural relevance for Malaysian and Indonesian audiences.
• Proven ability to create and edit diverse content formats: long-form thought leadership, social media, video scripts, and executive presentations.
• Experience producing short-form video content for social platforms, including scripting, visual direction, and managing production processes.
• Familiarity managing content within publishing or CMS platforms, with insight into digital publishing workflows and content distribution.
• Proficient in analytics tools (Google Analytics, social listening software) to measure content effectiveness and guide optimization.
• Knowledge of GEO/SEO strategies and paid social amplification to boost content visibility and engagement.
• Experience leveraging AI tools to assist in content creation, research, and audience insight development.

Additional Information - Employee Benefits

• Comprehensive Term Life and Medical Insurance coverage.
• Customizable benefits package through GrabFlex to align with personal needs.
• Leave provisions including Parental and Birthday leave, alongside volunteering leave under the Love-all-Serve-all (LASA) program.
• Access to confidential Grabber Assistance Program for emotional and personal support.
• Flexible work arrangements including differentiated hours to support work-life balance.

Our Commitment to Inclusion

Grab is dedicated to fostering an inclusive, equitable environment where diverse employees can thrive. We provide equal opportunities without discrimination based on nationality, ethnicity, religion, age, gender identity, sexual orientation, family responsibilities, disabilities, or any unique personal characteristics.