Content Developer

About SaleMode

SaleMode is creating an innovative digital distribution platform aimed at helping consumer brands boost sales by leveraging trained sales personnel alongside digital marketing, lead generation, prospecting, follow-up, and customer acquisition.

Role Overview

We seek a resourceful and commercially aware Content Developer to craft compelling content that communicates product values, addresses customer challenges, and drives engagement, leads, and sales across platforms including TikTok, Instagram, Facebook, LinkedIn, and WhatsApp.

Key Responsibilities

• Develop comprehensive content calendars on a weekly and monthly basis.
• Conduct research on trending topics, customer pain points, and relevant subjects to inform content creation.
• Design platform-specific content strategies targeting various products and audiences.
• Identify and capitalize on trends that can be transformed into sales-driven content.
• Produce short-form videos suitable for TikTok, Instagram Reels, Facebook, and WhatsApp.
• Create visual assets like graphics, carousels, and promotional materials.
• Write captivating captions, hooks, calls-to-action, and scripts for different content forms.
• Develop educational, entertaining, promotional, and testimonial content pieces.
• Repurpose existing content effectively across multiple social media channels.
• Generate content aimed at initiating inquiries and dialogue, driving prospects to direct messages and WhatsApp conversations.
• Collaborate with sales teams to identify frequently asked questions and objections to address in content.
• Learn product details and supplier brand features to translate them into customer-oriented benefits.
• Create product demonstrations and sales videos to aid sales efforts.
• Analyze content performance metrics such as reach, engagement, clicks, inquiries, and leads to refine strategies.
• Experiment with different hooks, content formats, and calls-to-action to optimize effectiveness.

Desired Profile

The ideal candidate is creative, commercially savvy, social media knowledgeable, a compelling communicator, trend-aware, proactive, analytical, fast-paced, and customer-centric.

Qualifications

• Proven experience developing social media content.
• In-depth knowledge of TikTok, Instagram, Facebook, LinkedIn, and WhatsApp platforms.
• Strong copywriting and storytelling capabilities.
• Competence in creating short-form video content.
• Basic graphic design proficiency with tools like Canva and CapCut.
• Understanding of social media analytics and performance assessment.
• Skillful smartphone photography and videography.
• Ability to work independently and consistently meet deadlines.
• Portfolio showcasing previous content work.

Educational Background

A degree or diploma related to Marketing, Communications, Media, Journalism, Digital Marketing, or a similar field is advantageous but not mandatory. Demonstrable ability to produce impactful content is paramount.

Additional Advantageous Expertise

• Experience in digital marketing, e-commerce, social selling, lead generation, influencer marketing, paid social advertising, SEO, email/WhatsApp marketing, copywriting, user-generated content, product photography, video editing, AI content tools, and sales is a plus.

Performance Measurement

The candidate's success will be assessed beyond traditional metrics such as likes and followers, focusing on content output, reach, engagement, leads, conversations, and sales. The key question is whether the content supports customer acquisition and revenue growth for SaleMode.

Benefits

• Opportunity to join an expanding Ghanaian digital commerce firm.
• Hands-on exposure to content creation, marketing, sales, and e-commerce.
• Work across a diverse range of consumer brands and products.
• Freedom to experiment and develop creative content strategies.
• Performance-driven potential for career advancement.
• Chance to contribute to building SaleMode’s digital distribution infrastructure.

Application Details

Candidates should submit CVs, portfolios or social media profiles, 2–3 examples of exemplary content, and a brief explanation of suitability for the role by August 30, 2026. Applications are to be sent to salemode014@gmail.com with the subject line "Application — Content Creator." Competitive salary offered.