Content Creator

Role Overview

WeMee Store is seeking a talented Content Creator based in Pune, Maharashtra, to develop and deliver captivating digital content across various social media platforms. This position involves generating a wide range of media including videos, images, and creative narratives that maintain and enhance the company's brand identity.

Primary Responsibilities

• Design and produce compelling content suitable for platforms such as Instagram, LinkedIn, Facebook, and YouTube, crafting creative stories, captions, and video scripts aligned with marketing goals.
• Conduct photography and videography assignments involving product showcases, events, office activity, and corporate campaigns, utilizing appropriate lighting, framing, and background settings.
• Edit and refine video content incorporating transitions, subtitles, animations, sound, and motion effects optimized for social media formats, ensuring timely publication according to scheduled plans.
• Support the development and management of the monthly content calendar by researching trending topics, hashtags, and contemporary content styles to drive engagement.
• Collaborate with graphic designers to convey content concepts and creative needs, assisting in the creation of social media banners, carousels, posters, and marketing materials while maintaining brand consistency.
• Compose brand storytelling content that promotes WeMee’s products, culture, and success stories, aiming to elevate brand awareness and audience engagement.
• Stay informed of emerging social media trends, competitor content strategies, and platform updates, contributing innovative content ideas and experimenting with formats to increase brand reach.
• Coordinate closely with cross-functional teams including Digital Marketing, Sales, Design, and Operations to align content with campaign objectives and company initiatives.

Preferred Qualifications and Experience

• Portfolio demonstrating expertise in reels, videos, graphics, or comprehensive social media content; experience through internships, freelance projects, or personal initiatives is acceptable.
• Proficiency with Adobe Premiere Pro, Photoshop, Illustrator, After Effects, or similar editing and design software.
• Understanding of branding, digital marketing principles, and current social media trends.
• Experience in product photography and videography is advantageous.
• Familiarity with AI-driven tools such as ChatGPT and Canva AI.
• Strong enthusiasm for creating engaging and innovative digital content.

Mandatory Skills and Education

• Bachelor’s degree in Mass Communication, Marketing, Media, Design, Journalism, or related disciplines.
• Accepting fresh graduates and applicants with up to two years of relevant experience.
• Basic skills in photography, videography, and video editing software.
• Proficient with CapCut, Canva, or comparable editing and design tools.
• Well-versed with social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
• Creative thinker with strong storytelling abilities and attention to detail.
• Effective communicator with the capability to work independently and handle deadlines efficiently.