Communications Manager

About Geely Auto Ireland

Geely began its journey in 1986 with a visionary idea that has driven its evolution into a globally progressive automotive group. Its portfolio includes renowned brands such as Volvo Cars, Polestar, Lotus, Lynk & Co, and others. Building on the success of Geely Auto UK, the organization is establishing a dedicated National Sales Company in Ireland as part of its European growth strategy, presenting a unique opportunity to craft a new national automotive business from inception supported by a leading automotive technology group.

Role Overview

This role offers the exceptional chance to influence a brand’s development and strategic direction in Ireland. Responsibilities encompass communications strategy creation, integrated marketing coordination, brand consistency, and media relations, all aligning with business targets. It is a hands-on position crucial for launching products and strengthening the brand’s presence in the Irish market.

Key Responsibilities

• Design and execute Geely Auto Ireland's communication plans inline with business and marketing objectives.
• Lead integrated communication initiatives for brand, product, retailer, and corporate projects.
• Maintain uniform brand messaging, tone, and standards at all customer interaction points.
• Enhance brand positioning and drive market awareness aligned with long-term growth goals.
• Organize communication efforts for vehicle launches, retailer announcements, and significant initiatives.
• Manage PR and media operations throughout Ireland and cultivate strong relationships with media, journalists, and agencies.
• Oversee press releases, media events, and launch communications while supporting crisis and reputation management as necessary.
• Ensure synergy between PR activities, digital communications, and broader marketing campaigns.
• Support digital communication strategies and customer engagement via online and CRM channels.
• Optimize communication flows within customer journeys and digital brand interactions.
• Collaborate with digital, social media, and website teams to enhance communication effectiveness.
• Evaluate communication performance and engagement metrics across digital platforms.
• Coordinate campaign execution with marketing and dealer teams, managing agencies and suppliers to align operational efforts.
• Assist in planning communications for events, retailer activities, and experiential marketing.
• Monitor campaign outcomes to identify areas for improvement and aid budget and supplier management.

Candidate Profile

• Degree in Communications, Marketing, Business, or similar field preferred.
• Proven background in communications, public relations, brand management, or integrated marketing roles.
• Experience in automotive or fast-moving consumer sectors considered beneficial.
• Solid grasp of communication strategy, digital media, and brand oversight.
• Proficient in collaborating with various agencies, media bodies, and external partners.
• Experience facilitating campaigns, product launches, and customer engagement initiatives is advantageous.
• Knowledgeable in digital communications, CRM, and optimizing customer experience journeys.

What We Provide

• Vital role in launching and shaping a new automotive brand in Ireland.
• An entrepreneurial and cooperative working environment.
• Working on projects with regional and international scope.
• Opportunities for career growth within a rapidly expanding global automotive company.
• Competitive remuneration and benefits package.

Diversity and Inclusion

Geely Auto is an equal opportunities employer committed to diversity and inclusion, welcoming all applicants and aiming for equitable hiring ensuring that everyone can reach their full career potential.

Candidate Qualities

The ideal candidate demonstrates courage to lead thoughtfully, adapts quickly in a dynamic and challenging environment, values innovation, and thrives in an international, multicultural workplace valuing diverse perspectives and styles.