Commercial Development Manager

About NAS ELECTRIC

NAS ELECTRIC, established in 2004 and based in Riyadh, Saudi Arabia, specializes in manufacturing and supplying electrical wiring accessories and solutions. Serving retail, distribution, commercial, residential, and project markets nationwide, the company aims to expand its market footprint, boost sales performance, enhance collections, develop new customer channels, and establish a disciplined, performance-oriented commercial team.

Role Overview

The Commercial Development Manager is responsible for spearheading NAS ELECTRIC's commercial growth efforts. This leadership role encompasses managing and mentoring the sales team, increasing collected sales revenue, broadening customer coverage, acquiring new accounts, reinforcing collections processes, ensuring sales discipline, supporting marketing initiatives, and uncovering new business opportunities. The role demands active, hands-on field involvement alongside a strong leadership presence.

Key Responsibilities

• Lead and nurture the sales team by setting clear monthly sales and collection objectives per individual and territory.
• Track individual and overall team performance against KPIs and conduct regular field visits.
• Identify underperformers and implement corrective development plans.
• Coach in client acquisition, negotiation techniques, deal closure, and receivables collection.
• Recommend strategic territory changes, account reassignments, recruitment, or necessary performance interventions.
• Drive plans to boost monthly collected sales through retail, distributor, contractor, and project channels.
• Expand sales from existing clients and reactivate dormant or low-activity customers.
• Increase market coverage by exploring new territories and client segments.
• Source and acquire prospective retailers, distributors, contractors, project clients, and strategic accounts.
• Maintain close collaboration with sales representatives and finance to enhance collections, manage overdue receivables, and enforce credit compliance.
• Strengthen relationships with key accounts, analyze purchasing behaviors, and resolve issues affecting retention.
• Conduct market and competitor analysis to recommend responsive commercial strategies and pricing discipline.
• Coordinate with management and operational departments to manage slow-moving inventory through targeted promotions without compromising brand value.
• Partner with marketing to design and evaluate sales-driven campaigns and product launches.
• Prepare detailed weekly and monthly performance reports covering sales, collections, customer activity, inventory status, and market insights.
• Align cross-functional departments including Finance, Production, Warehouse, Purchasing, and Marketing to ensure operational excellence in commercial delivery.

Candidate Profile

• Possesses 5-8 years of experience in B2B sales, commercial development, or business development with hands-on field sales expertise.
• Experience managing and leading sales teams is highly valued.
• Strong background in customer acquisition, account growth, and credit management.
• Skilled in using KPIs, CRM software, sales data analytics, and Excel for team management and reporting.
• Exhibits strong negotiation, commercial judgment, and leadership capabilities.
• Comfortable working under performance targets and fluent in Arabic; professional English proficiency preferred.
• Holds a bachelor's degree in Business, Marketing, Engineering, or related areas preferred.

Preferred Industry Experience

Applicants from electrical product manufacturing, wiring accessories, lighting, building materials, sanitary products, HVAC, construction supplies, industrial products, or distribution-based B2B sectors will be favored.

Ideal Attributes

• Enjoys substantial market engagement and field presence.
• Efficiently balances managing and personally engaging with key clients.
• Strong focus on follow-up discipline, results ownership, and KPI-driven management.
• Disciplined and effective in collections with minimal reliance on discounting.
• Capable of designing robust processes without unnecessary bureaucracy.
• Ambitious and oriented towards advancing into broader commercial leadership roles.

Performance Goals

• Enhance sales team effectiveness.
• Increase monthly collected sales revenues.
• Grow the active customer base and reduce overdue payments.
• Improve market and customer coverage.
• Reactivate inactive clientele and boost sales discipline and reporting accuracy.
• Promote turnover of slow-moving inventory positively.
• Build a structured, measurable commercial operation aligned with company objectives.

Career Progression

This role offers the potential to evolve into broader commercial leadership, contingent on demonstrated performance, leadership skills, and business outcomes.