Channel Sales Executive

About the Role

Mindful Minis Toys seeks a motivated and goal-driven Channel Sales Executive to spearhead the expansion of Giggle Pad—an educational learning and puzzle product—across Hyderabad. The position demands extensive field engagement with schools, preschools, therapy centers, educational organizations, toy retailers, and distributors, complemented by diligent follow-up on leads generated via various digital platforms.

Job Responsibilities

• Conduct visits to educational institutions including schools, preschools, and activity centers within Hyderabad to connect with decision-makers such as principals, school owners, counselors, and coordinators.
• Present and demonstrate the features and benefits of Giggle Pad, customizing solutions to institutional needs, and converting demonstrations into purchase orders.
• Identify and engage potential distributors and dealers in the toy, stationery, educational product, and FMCG sectors. Facilitate onboarding, explain commercial details like pricing, margins, and minimum order quantities, and nurture ongoing relationships.
• Manage follow-ups with online leads acquired from the company website, social media platforms (Instagram, Facebook, LinkedIn), WhatsApp, Google campaigns, and enquiry forms.
• Perform product demonstrations clearly communicating educational value, pricing, and ordering processes while gathering customer feedback for internal review.
• Maintain a structured sales pipeline to ensure systematic follow-up, timely conversion of leads, and reactivation of dormant prospects.
• Continuously scout for new market opportunities, territories, and customer segments while monitoring competitor activity and reporting insights.
• Daily duties include making outbound calls, field visits, conducting demos, updating CRM or Google Sheets, scheduling follow-ups, and reporting sales pipeline and activities.

Candidate Profile

• 1 to 3 years of experience in field sales, B2B sales, channel sales, school sales, or related sectors such as EdTech, toys, FMCG, or educational products.
• Strong communication skills with proficiency in cold calling, negotiation, and client engagement.
• Self-driven, energetic, and capable of working independently with a target-oriented mindset.
• Comfortable commuting extensively in Hyderabad; possession of a two-wheeler and valid driving license preferred.
• Basic proficiency in Excel/Google Sheets and familiarity with WhatsApp for professional communications.

Performance Metrics

• Number of school and distributor meetings conducted.
• Lead engagement and conversion statistics including qualified contacts, demonstrations, and order closures.
• Acquisition of new schools and distributors as well as repeat order rates.
• Monthly sales revenue and units sold.
• Follow-up consistency and CRM data accuracy.

Compensation and Benefits

• Fixed salary ranging between ₹25,000 to ₹45,000 monthly.
• Travel allowance as per company policy.
• Performance-linked incentives including sales, new distributor onboarding, and target achievement bonuses.

Additional Information

The role involves regular fieldwork with typical activity including 5 to 8 field meetings and 20 to 30 meaningful calls daily. Weekly targets involve adding 10 to 15 new qualified prospects and frequent reviews with management. The Channel Sales Executive will report directly to the Sales/Business Head providing various sales and market feedback reports.