Category Manager

About the Role

As our company expands, we seek a proactive Brand Manager to fully own new product launches—starting from approval to live availability on our website and various marketplaces. This role reports directly to the Founder, offering high responsibility without intermediary layers.

Key Responsibilities

• Develop distinct product branding including positioning, naming, and messaging aligned with our brand identity.
• Oversee packaging development end-to-end: briefing designers, liaising with print and packaging vendors, managing sampling processes, approvals, and ensuring labeling compliance with MRP, barcodes, and statutory mandates.
• Organize and supervise creative content production such as product photoshoots and video shoots, including briefing, coordination, and quality assurance.
• Manage creation of product images, infographics, enhanced content, user manuals, and launch videos via freelancers and agencies while ensuring brand consistency.
• Compose and refine product copy including titles, descriptions, bullet points, and manuals.
• Create and optimize product listings on Shopify and marketplaces like Amazon and Flipkart, including keyword research, backend search term management, pricing configurations, and catalog maintenance.
• Manage launch timelines for each product, coordinating with operations for inventory preparation and marketing for campaigns, promotions, and communications.
• Initiate strategies to generate product reviews and monitor early traction post-launch.
• Analyze first 60-90 days' product performance to optimize listings and content based on data insights.
• Generate weekly and monthly performance reports for the Founder covering key metrics such as Daily Run Rate (DRR), Monthly Recurring Revenue (MRR), sell-through rates, account health, ratings, reviews, and returns.
• Investigate customer feedback, including complaints, negative ratings, and return trends to identify issues and recommend corrective steps.
• Maintain a streamlined business dashboard for assigned product accounts using Google Sheets.

Required Skills and Experience

• 1 to 3 years of experience in direct-to-consumer (D2C) brands or e-commerce agencies, specifically in product launch management rather than only catalog upkeep.
• Proficiency with platforms such as Amazon Seller Central, Flipkart Seller Hub, and Shopify or similar e-commerce solutions.
• Excellent project management capabilities to juggle tasks involving designers, photographers, printers, vendors, and marketplace operations concurrently.
• Strong design instincts and the ability to craft or critique copywriting to maintain brand standards.
• Demonstrated execution focus with a commitment to closing tasks independently without needing reminders.
• Strong ownership mentality, driving tasks to completion rather than passing responsibility.
• Adeptness handling ambiguity and shifting priorities typical of startup environments.

Benefits & Opportunities

• Direct collaboration with the Founder and full accountability for managing the product launch process.
• Opportunity to contribute to building a brand portfolio from the foundational stage.
• Autonomy to develop internal processes and grow a team around this function over time.
• Potential to own profit and loss (P&L) aspects and scale key performance metrics as you advance.
• Competitive monthly compensation ranging from INR 40,000 to 75,000.