Business Development Representative – Programmatic Advertising

Role Overview

MediaEdge Communications is seeking a motivated and goal-driven Business Development Representative to expand our programmatic advertising sector. This position centers on acquiring new clients through targeted outreach, opening dialogues, and nurturing leads to build a robust sales pipeline.

Key Responsibilities

• Identify and generate new business prospects for programmatic advertising services.
• Research and connect with companies and key marketing decision-makers that align with our target client profile.
• Engage in outbound prospecting by utilizing phone calls, emails, LinkedIn, and other communication channels.
• Maintain and develop a consistent stream of qualified sales opportunities.
• Forge relationships with marketing executives, business owners, advertising agencies, and other relevant stakeholders.
• Conduct initial discovery meetings to assess clients’ marketing goals, target demographics, challenges, and budget constraints.
• Present and explain various programmatic advertising strategies including display ads, website retargeting, keyword and search retargeting, geo-fencing, event retargeting, competitor conquesting, CRM/email retargeting, and B2B audience targeting.
• Collaborate with internal digital teams to tailor campaign strategies suited for clients.
• Ensure consistent follow-up with prospects and advance opportunities through the sales funnel.
• Accurately document prospect interactions, sales opportunities, and follow-ups in the CRM system.
• Achieve or surpass set goals for activity levels, pipeline development, and new business revenue.

Requirements

• Previous experience in business development, outbound sales, digital advertising, media sales, SaaS, or comparable B2B roles.
• Proven hunter mentality able to proactively create new sales opportunities without relying on inbound leads.
• Proficiency in phone, email, and LinkedIn prospecting techniques.
• Confidence interacting with senior-level marketing and business decision-makers.
• Skill in asking insightful discovery questions to identify actual business needs.
• Strong communication and relationship management capabilities.
• Highly organized and diligent in managing prospecting activities and follow-ups.
• Goal-oriented mindset with the ability to work towards measurable sales and pipeline objectives.
• Eagerness to understand and learn the technical aspects of programmatic advertising.

Preferred Qualifications

• Experience working with programmatic advertising or digital media sales.
• Familiarity with display advertising, Google Ads, paid social media marketing, or other digital channels.
• Background in selling services to marketing departments or advertising agencies.
• Knowledge of CRM platforms such as Salesforce.
• Experience with prospecting tools like Apollo or LinkedIn Sales Navigator.
• Exposure to B2B media or association-driven marketing initiatives.

Success Indicators

Success in this role is defined by your ability to consistently identify appropriate businesses, connect effectively with decision-makers, foster meaningful conversations, and convert leads into substantial advertising opportunities. Technical expertise in programmatic advertising is not required initially, as comprehensive training will be provided. The primary expectation is proficiency in prospecting, selling, and relationship building to generate new clientele.

About MediaEdge Communications

MediaEdge collaborates with B2B brands and industry organizations to connect advertisers with highly targeted professional audiences. Utilizing audience data, advanced digital targeting technologies, and niche industry reach, we strive to position businesses in front of crucial decision-makers and key market segments.