Business Development Representative, LoyaltyPlay

About Mistplay and LoyaltyPlay

Mistplay is the leading loyalty application designed for mobile gamers, boasting a lively community of millions who discover new games and earn rewards through play. Users receive compensation for the time and money they invest in games, redeeming these rewards for gift cards. Our mission is to become the premier way to enjoy mobile gaming worldwide. In Canada, Mistplay employs a hybrid working model demanding two onsite days per week in Toronto or Montreal offices.

LoyaltyPlay, Mistplay’s B2B monetization platform, is a sophisticated Gaming Reward Hub that empowers mobile app publishers across various sectors—utility, commerce, entertainment—to generate new revenue streams and increase user interaction. By integrating LoyaltyPlay, publishers can incentivize their user base with in-app currency for installing and playing games from an extensive advertiser network, fostering deep user engagement and monetization opportunities.

Role Responsibilities

• Manage outbound communication and follow-ups after events within a designated SMB client portfolio.
• Independently identify and source at least 10 new potential business opportunities per month once fully ramped, utilizing sequencing automation software and a prioritized target list.
• Handle discovery calls and negotiate deals under standard terms, elevating any complex structures to the Team Lead.
• Coordinate with the launch team to schedule product rollouts prior to contract signing.
• Maintain timely and accurate records of all activities and opportunities using Salesforce CRM.

Candidate Profile

• Between two and four years of experience in sales or business development, ideally within SaaS, advertising technology, payments, or point-of-sale systems.
• Adept at managing high-volume outbound sales efforts and shortening sales cycles, with disciplined use of Salesforce or equivalent CRM platforms.
• Preferred experience includes working with clients in restaurant, retail, or convenience store sectors and familiarity with mobile monetization, reward systems, or loyalty programs.

Additional Information

We thank all applicants and strive for employment equity; language forms used are for textual simplicity only. Our culture emphasizes a welcoming, enjoyable workplace with perks such as team lunches, game nights, company events, and more, offered both virtually and in person. Our team thrives on growth, driven by smart, energetic individuals using data to continuously learn and innovate. We promote an environment encouraging idea-sharing, boundary-pushing, calculated risk-taking, and realization of visionary projects.

Note on Recruitment Technology: We may use AI tools to aid parts of our hiring process, including application review and candidate assessment to detect potential discrepancies. Nonetheless, all hiring decisions are made by humans. For data processing inquiries, please contact us directly.