Business Development Representative

About WeSuite

WeSuite specializes in sales management software tailored for technology integrators in industries such as security, fire, IT, and AV. Their offerings streamline quoting, sales workflows, customer relationship management, and improve sales pipeline visibility with products including QuoteAnywhere and Selena AI. WeSuite is a part of Fluent Software Group, affiliated with Valsoft Corporation, focusing on niche vertical software markets where specialized knowledge provides a competitive edge.

Role Overview

WeSuite is seeking a Business Development Representative to pioneer and lead its outbound sales efforts. As the inaugural BDR, you will manage large-scale prospecting, qualify leads and conduct initial engagement conversations to convert outreach into sales opportunities. This position requires a motivated individual who thrives on meeting targets, embraces rejection, and is eager to take initiative building a new sales function.

Responsibilities

• Conduct high-volume outbound prospecting via cold calls, emails, LinkedIn, and attending relevant industry events.
• Identify and engage key decision-makers across sectors including security, fire, IT, AV, and HVAC integrator businesses.
• Establish and maintain outreach cadences with persistent follow-ups to potential customers.
• Generate qualified meetings and build a strong sales pipeline to support Account Executives.
• Consistently achieve or surpass monthly and quarterly goals concerning outreach, qualified opportunities, booked meetings, and pipeline contribution.
• Lead screening, discovery, and qualification calls to assess business needs and compatibility with WeSuite’s solutions.
• Address initial questions and objections while effectively communicating WeSuite’s value proposition.
• Serve as the first point of contact and ambassador for WeSuite, ensuring a positive and professional first impression.
• Provide comprehensive opportunity context and qualification insights to Account Executives during handoffs.
• Maintain accurate and up-to-date CRM records to ensure clear visibility of outreach activities and potential sales.
• Analyze outreach effectiveness by tracking approaches, customer profiles, and messages that result in the strongest pipeline generation.
• Relay market feedback and insights to Sales and Marketing teams to refine targeting and messaging strategies.
• Propose improvements to outbound sales processes, recommending new tests, changes, or scale opportunities.

Desired Qualifications

• 1 to 3 years of experience in business development, outbound sales, or similar client-facing sales roles.
• Proven skills in prospecting through cold calls, email, LinkedIn, or other outbound channels.
• Comfort and capability in leading initial conversations, asking qualification questions, addressing objections, and securing follow-up steps.
• Able to maintain resilience and motivation in a high-volume sales setting with frequent rejection.
• Self-driven with a strong orientation toward meeting or exceeding performance targets independently.
• Excellent verbal and written communication skills, conveying value clearly and persuasively.
• Strong organizational abilities ensuring follow-through across numerous prospects and conversations.

Preferred Attributes

• Experience working with software or technology products in sales roles.
• Knowledge of industries such as security, fire and life safety, AV, HVAC, integrator businesses, or vertical SaaS solutions.
• Hands-on experience in developing or enhancing outbound sales strategies, playbooks, or prospecting methodologies.

Additional Information

• Location: Remote position based in Canada.
• Salary Range: CAD 65,000 to 80,000 base salary, with additional commission or variable compensation. Final pay depends on experience, skills, and location.
• Opportunity to build a sales function from scratch, influence company growth, and collaborate directly with sales and marketing leadership.
• Utilization of AI-powered interview tools to support candidate assessment, with accommodations available upon request.
• Fluent Software Group is dedicated to diversity, equity, and inclusion, welcoming applicants from all backgrounds without discrimination.