Business Development Representative

About the Role

This position is for a Business Development Representative based in Toronto, operating in a hybrid mode with two days onsite weekly. The employer is an esteemed Canadian media and information firm with over a century of trusted reporting, serving renowned national brands. Their commercial offerings include licensed news, bespoke branded content, a media forecasting platform, an events calendar, and a media contacts database designed to help clients gain media visibility and anticipate emerging news trends.

The company fosters a culture centered on small, transparent, and collaborative teams, offering flexible working hours, a pension plan, paid vacation, and comprehensive health benefits including dental and vision coverage. Amidst expansion, this opportunity serves to generate a sales pipeline vital for future growth.

Key Responsibilities

• Develop and nurture a pipeline of qualified sales prospects that emphasizes fit quality over quantity in meeting bookings.
• Conduct thorough research on target organizations, leveraging news such as press releases and leadership changes, to detect genuine need prior to outreach.
• Execute consistent outbound campaigns utilizing emails, LinkedIn messaging, and follow-up calls to engage communication, marketing, and PR leaders across enterprise accounts, SMBs, agencies, associations, governmental, and nonprofit sectors.
• Assess inbound and self-sourced leads based on clear criteria including need, timing, budget, and decisional authority, asking focused questions during meetings to prepare account executives effectively.
• Maintain precise and up to date records in Salesforce, managing contacts, opportunity data, action steps, and meeting diaries.
• Acquire detailed knowledge of the product portfolio and market landscape to customize pitches, highlight competitive advantages, and confidently handle objections.
• Work collaboratively with sales, marketing, customer service, and product teams by joining product demonstrations, compiling campaign lists, and sharing client feedback.

Required Experience and Skills

• Proven track record in achieving or surpassing outbound activity and opportunity generation targets.
• Minimum of one year’s experience in business or sales development roles, ideally within a B2B SaaS sector, or equivalent education and relevant professional exposure.
• Effective meeting generation through a combination of cold calls, emails, and LinkedIn outreach.
• Natural and confident verbal communication skills enabling clear articulation of service benefits, problem identification, and querying without reliance on a rigid script.
• Excellent self-management and organizational capabilities demonstrated through disciplined handling of daily tasks in a hybrid work environment.

Preferred Qualifications

• Experience engaging with professionals in public relations, marketing, or communications, or media industry experience.
• Proficiency in French communication, both oral and written.
• Familiarity with Salesforce, LinkedIn Sales Navigator, or Apollo tools.

Compensation and Advancement

Compensation includes a competitive base salary for meeting scheduling, bonuses for generating qualified opportunities, plus revenue sharing upon closing of deals. Successful representatives may advance swiftly to account executive roles through demonstrated performance.