Business Development Manager

About Sorta Famous

Sorta Famous is a PR, marketing, and communications agency based in Mumbai, seeking a proactive Business Development Manager. This full-time, onsite role requires an individual who is motivated to independently generate revenue by managing the entire sales process from lead generation to deal closure.

Key Responsibilities

• Manage the complete B2B sales cycle, including prospecting, pitching, negotiation, and closing deals.
• Identify and acquire new clients by leveraging outbound prospecting, networking, referrals, LinkedIn, email outreach, and other channels.
• Develop and maintain a robust pipeline of qualified sales opportunities.
• Gain a thorough understanding of prospective clients' marketing needs to effectively position PR, social media, branding, influencer marketing, and communication services.
• Lead discovery calls, deliver pitches, and conduct client meetings independently.
• Coordinate proposal and pitch creation with internal teams.
• Sell agency services both as monthly retainers and one-time projects.
• Manage pricing discussions, overcome objections, negotiate terms, and successfully close deals.
• Ensure consistent follow-ups to advance opportunities through the sales funnel.
• Take ownership of monthly and quarterly new business targets.
• Maintain accurate records of sales pipelines, forecasts, and follow-up activities.
• Build and nurture relationships with founders, CXOs, marketing heads, and other key decision-makers.
• Seamlessly facilitate the transition from sales closure to client onboarding.
• Identify and pursue upselling and cross-selling opportunities within the existing client base.
• Regularly report on sales pipeline status, closures, revenue projections, and lost opportunities.

Candidate Profile

• 5 to 8 years of experience in business development and B2B sales.
• Mandatory prior experience working in an agency environment such as PR, marketing, advertising, digital, social media, branding, or communications.
• Proven ability to sell agency or professional services to businesses.
• Demonstrated success in independently acquiring and closing client deals.
• Comprehensive experience managing the full sales cycle including prospecting, qualification, discovery, pitching, proposal development, negotiation, and closure.
• Strong grasp of agency retainers, scope of work, and service-based pricing models.
• Exceptional skills in building relationships with senior decision-makers like founders, CXOs, and marketing directors.
• Excellent communication, presentation, negotiation, and objection handling capabilities.
• Disciplined approach to follow-ups and ability to juggle multiple sales opportunities simultaneously.
• Highly motivated, target-oriented, and accountable for meeting revenue goals.
• Able to perform effectively under pressure and handle business development targets.
• Self-driven and resourceful with minimal supervision required.
• Proficient with CRM systems, LinkedIn, and sales prospecting tools.
• Must be available to join immediately.

Success Metrics

Success in this role entails actively creating new sales opportunities, maintaining a strong B2B sales funnel, and efficiently converting leads into paying customers. The ideal candidate skillfully communicates the value of agency offerings and confidently navigates conversations from initial contact through to contract closure with senior-level stakeholders.

Additional Details

• Location: Mumbai, Maharashtra, India
• Work Arrangement: On-site
• Employment Type: Full-time
• Immediate joining required