Business Development Manager - eCommerce / D2C Sales

Company Overview

SuperLabs is an engineering and IT consulting organization. One of its business units, SuperCommerce, specializes in enhancing growth and operational efficiency for serious eCommerce and Direct-to-Consumer (D2C) brands. They collaborate with senior executives like founders, CXOs, and eCommerce leaders to plug revenue leaks and optimize commerce functions across digital platforms and analytics.

Role Summary

The Business Development Manager for eCommerce and D2C Sales will be responsible for identifying, researching, and qualifying high-potential eCommerce brands for SuperCommerce. This position requires a sharp, persistent professional who can develop qualified business prospects with key decision-makers in the industry. The role is full-time and based onsite in Thane or Coimbatore.

Key Responsibilities

• Develop a high-quality list of eCommerce and D2C brands fitting the company's ideal customer profile, primarily Indian brands with potential for global expansion across categories such as beauty, fashion, electronics, lifestyle, and wellness.
• Identify key decision-makers including founders, CEOs, CMOs, CTOs, heads of growth, and marketing or digital transformation leaders.
• Analyze business challenges faced by prospects including website conversion issues, checkout friction, cart abandonment, retention gaps, weak CRM flows, poor analytics, subscription and marketplace opportunities, and outdated commerce technologies.
• Conduct personalized outreach via LinkedIn, email, founder networks, referrals, community groups, and agency contacts, ensuring communications are relevant and not generic.
• Qualify prospective clients by assessing business seriousness, decision-maker relevance, business growth opportunities, and interest in audits, advisory, or technology improvements.
• Support SuperCommerce leadership with pre-call preparation, call note documentation, objection tracking, follow-ups, material sharing, and CRM updates to advance sales proposals and conversions.
• Maintain organized CRM records including target accounts, contact details, outreach status, follow-up schedules, call outcomes, opportunity stages, proposal statuses, expected deal values, and conversion tracking.

Success Milestones

• Within 30 days: Understand positioning, build 150-200 qualified accounts, map 300-500 decision-makers, initiate outreach, maintain CRM, and generate initial qualified conversations.
• Within 60 days: Expand account list to 300-400, establish steady outbound rhythm, support 10-15 discovery calls, and facilitate 3-5 proposal opportunities.
• Within 90 days: Grow qualified accounts to over 500, assist with 25-40 founder/CXO discussions, help convert 1-3 paid audits, and create a qualified sales pipeline valued between 1 to 5 crore INR.

Compensation and Incentives

Fixed annual compensation ranges from 900,000 to 1,500,000 INR with performance incentives potentially increasing total earnings to between 1,000,000 and 1,800,000 INR. Incentives are tied to audits collected, advisory retainers, implementation projects, and repeat engagements, and will be finalized during hiring.

Candidate Profile and Requirements

• 2 to 5 years of relevant experience in B2B sales, business development, enterprise eCommerce sales, D2C outreach, SaaS sales, agency sales, or performance marketing sales.
• Experience in founder or CXO outreach, lead generation, and business qualification is important.
• Strong background from Shopify agencies, D2C growth agencies, performance marketing, CRM/retention, CRO, analytics, marketplace services, or founder-led advisory businesses is preferable.
• Ability to research brands thoroughly, identify proper decision-makers, compose clear and engaging outreach messages, understand eCommerce metrics, and conduct professional interactions with senior leaders.
• Proven skills in qualification questioning, persistent follow-ups, maintaining CRM data accuracy, working with targets, accepting feedback, and improving messaging rapidly.
• Must be willing to work full-time from the office in Thane or Coimbatore.

Education and Eligibility

Applicants should hold any graduate degree.