Business Development Manager

Company Overview

eMediWrite Private Limited specializes in medical communications and healthcare content, catering to pharmaceutical, healthcare, medical device, and allied sectors.

Role Overview

The Business Development Manager is tasked with creating and maintaining a robust client pipeline while transforming potential leads into enduring business partnerships. The role involves outreach to pharma companies, healthcare organizations, medical agencies, doctors, marketing teams, and senior decision-makers.

Key Responsibilities

• Generate leads by researching and building a comprehensive database of potential clients across pharmaceutical, healthcare, medical device, and related industries.
• Identify key decision-makers in functions like marketing, medical affairs, sales, learning and development, and communications, employing channels such as LinkedIn, emails, phone calls, referrals, and networking to prospect.
• Engage prospective clients through initial conversations, assess their needs and challenges, and present eMediWrite’s suite of services and expertise.
• Lead discovery calls and meetings to uncover new project opportunities, including recurring and retainer business.
• Collaborate with internal teams to develop proposals, quotations, and client presentations, ensuring professional and compelling pitches.
• Systematically follow up on proposals and opportunities, conduct basic negotiations, and close deals, ensuring smooth transition to project execution teams.
• Maintain ongoing communication with existing clients, identify cross-selling and upselling possibilities, and foster long-term client relationships to encourage repeat business.
• Maintain accurate CRM information and provide comprehensive weekly sales reports covering leads, calls, meetings, proposal submissions, pipeline valuation, closures, and revenue.

Candidate Profile

Must Have:

• 2 to 6 years of experience in B2B sales or business development.
• Proven track record in lead generation and client acquisition.
• Excellent verbal and written communication skills.
• Strong follow-up skills and ability to communicate confidently with senior professionals.
• Experience with cold calling, email outreach, and LinkedIn prospecting.
• Effective presentation and negotiation abilities.
• Understanding of sales funnels and pipeline management.
• Comfortable working towards measurable targets and KPIs.
• Proficient with MS Office or Google Workspace.

Preferred Experience:

• Sales experience in pharmaceutical, healthcare, hospitals, medical device sectors, healthcare or medical communications agencies, digital health companies, or L&D/medical training divisions.
• Background in pharma sales, healthcare sales, medical communications, advertising, digital marketing, or B2B agency business development is advantageous.

Ideal Candidate Traits

• Enjoys interacting with new contacts and pursues cold calls without hesitation.
• Resilient, persistent, and follows up diligently without supervision.
• Self-driven in prospecting rather than waiting for leads.
• Understands that consistent activity is essential in sales.
• Communicates professionally with senior executives.
• Commercially astute with interest in client problem-solving.
• Takes accountability for meeting targets and desired outcomes.
• Aspirations for advancement into senior business development or leadership roles.

Role Unsuitability

• Unsuitable for those preferring back-office only roles or who avoid making calls.
• Not for candidates expecting leads to be fully provided or who dislike sales targets.
• Unfit for individuals needing constant managerial follow-up or uncomfortable with rejection.
• Does not fit those favoring routine work with minimal client interaction or lacking interest in revenue generation.

Compensation and Career Progression

Salary is influenced by relevant experience, sales achievement, industry exposure, communication skills, and ability to drive business independently. High performers can earn significant incentives. Career growth paths include advancing from Business Development Executive to Senior Executive, Manager, Senior Manager, and Business Development Head, with prospects to lead teams and manage strategic accounts.

Performance Expectations and Working Style

This role demands high accountability, discipline, professionalism, speed, persistence, client focus, and result orientation. Employees will have clear performance goals with ownership over their sales pipeline and client engagements.

Selection Process

The recruitment includes application screening, HR/management discussions, assessment of business development skills, final interviews, and offer stage.