Business Development Manager

About Taproot Singapore

Taproot Singapore is a distinguished influencer marketing agency focused on leveraging data-driven Key Opinion Leader (KOL) campaigns across Southeast Asia. Utilizing an AI-powered platform, the agency provides detailed audience and engagement analytics to align brands with influencers whose followers are best suited for conversion. With an extensive network ranging from celebrities to micro-influencers across Instagram, TikTok, Facebook, and Little Red Book, Taproot services clients in various sectors including F&B, FMCG, retail, consumer electronics, travel, and hospitality. The experienced team brings over 15 years of marketing and PR expertise in the region, delivering strategic campaign integration within broader brand initiatives.

Role Overview

As part of Taproot’s expansion, the company seeks a results-driven Senior Business Development Manager to lead sales efforts, foster key brand partnerships, and secure high-value contracts. This position focuses mainly on clientele in Singapore, with potential involvement in regional accounts across Asia. The role emphasizes both client acquisition and retention without the requirement for cold-calling — half of lead generation will stem from the candidate’s personal network, supplemented by company-facilitated networking events, a warm leads database, and inbound enquiries.

Compensation and Benefits

• Basic monthly salary ranging from SGD 3000 to SGD 6000
• Transport allowance of SGD 500 per month
• Uncapped monthly commissions based on performance
• Top performers can achieve a monthly total take-home pay between SGD 10,000 and SGD 15,500+

Key Responsibilities

• Proactively manage the complete sales cycle from identifying leads, qualifying prospects, pitching, and closing influencer marketing package deals
• Utilize a multi-channel approach combining personal industry connections with weekly company-sponsored networking events, database resources, and inbound leads
• Meet or exceed monthly sales targets for influencer packages
• Maintain strong, ongoing relationships with clients secured to encourage repeat business and build long-term retainer arrangements
• Develop, track, and manage a robust sales pipeline with precise forecasting to consistently meet targets
• Provide market insights and client feedback to uncover opportunities for new offerings and service packages
• Collaborate with the Campaign Management Team to develop client proposals and campaign reports, ensuring accurate briefing and alignment of campaign concepts and budgets

Candidate Profile

• Must be Singaporean or a permanent resident
• 3 to 8 years of relevant sales or business development experience, with a minimum of 2 years in media, digital marketing, advertising, partnerships, or closely related fields
• Experience in influencer marketing sales is a plus but not mandatory
• Demonstrated success in sales with an active professional network in sectors such as consumer brands, retail, lifestyle, hospitality, e-commerce, banking, media, advertising, or related industries
• Ability to work autonomously while collaborating effectively with marketing operations colleagues
• Eagerness to acquire deep knowledge of influencer marketing, social media algorithms, and emerging marketing strategies; training is provided
• Proficiency in spoken and written Chinese to engage with some Mandarin-speaking clients