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Job description
About The Root
The Root® is a creative and influencer marketing agency headquartered in Bhopal, operating primarily as a remote-first organization with clients throughout India. We specialize in helping businesses enhance their online presence and grow through integrated services such as branding, website development, content creation, influencer collaborations, and advertisements. Our core philosophy rejects generic, machine-generated content in favor of authentic, high-quality human-created work that our team stands behind with pride.
Role Summary
As our Business Development Executive, you will serve as the company's first point of contact, driving initial client conversations that eventually lead to successful proposals and revenue generation.
Key Responsibilities
- Manage outreach through five main channels: Build and leverage a warm network for referrals, engage clients via WhatsApp, connect with business leaders on LinkedIn, execute cold email campaigns using a targeted four-line approach, and utilize our own social media presence to support lead validation.
- Maintain organized tracking of all leads through every stage from new contact to proposal and closure, ensuring no lead is neglected.
- Conduct discovery calls lasting about 30 minutes with a listening-heavy approach (70% listening, 30% speaking) to fully understand client goals, budgets, and success metrics.
- Ensure timely and clear follow-ups, including delivering comprehensive plans and pricing within 48 hours post-meeting, in coordination with Operations and Finance teams.
Candidate Profile
- Ability to engage in genuine, unscripted conversations with business owners.
- Clear, concise, and jargon-free written communication skills.
- Resilient attitude towards rejection and persistence in pursuing a “yes.”
- Strong organizational skills to maintain accurate lead tracking without prompts.
- Prior experience in agency sales, B2B outreach, or business development is advantageous but not mandatory; eagerness to learn a sales pipeline is valued.
- Must be residing in or willing to relocate to Bhopal.
Indicators of Success
- Consistently active and progressing sales pipeline with regular updates.
- Successful acquisition of new clients and establishment of durable relationships.
- Deals are maintained post-close with alignment between initial commitments and operational delivery.