Business Development Executive

Job Overview

Seeking a Business Development Executive to drive new account acquisition and expand product usage in the branch's local market area. This role focuses on building client portfolios for various banking products and fostering strong internal and external relationships.

Key Responsibilities

• Identify and acquire new current and savings accounts within the branch’s service catchment area.
• Source quality salary accounts from corporate clients.
• Ensure activation of opened accounts, including linking UPI, maintaining minimum balances, and enhancing savings balances.
• Increase the share of wallet by promoting a range of banking products such as insurance, mortgages, unit-linked plans, systematic investment plans, and mutual funds.
• Manage the customer portfolio to maximize banking product penetration.
• Engage in corporate induction programs and manage migration events within the catchment area.
• Build and maintain robust relationships with internal teams, leveraging existing SME connections to enhance outreach.
• Plan and execute cost-effective micro-marketing initiatives around catchment zones to generate qualified leads.