Business Development Associate

Job Overview

The role of a Sales Development Representative (SDR) focuses on spearheading outbound sales initiatives to generate valuable business leads. This position involves targeting potential clients, engaging key decision-makers, qualifying prospects, and building a robust sales pipeline to support the Account Executive team. The ideal candidate thrives in a target-centric, fast-moving B2B SaaS setting.

Primary Responsibilities

• Research and identify potential customers in sectors such as e-commerce, direct-to-consumer (D2C), and retail.
• Develop targeted account lists using platforms like LinkedIn and other lead generation databases.
• Carry out structured outbound campaigns via cold calls, emails, and social selling methods.
• Generate and qualify leads to expand the sales funnel consistently.
• Execute high-volume outbound calls to present products and solutions effectively.
• Create tailored outreach campaigns through emails and LinkedIn to boost engagement rates.
• Meet daily and weekly outreach activity targets diligently.
• Handle objections professionally to maintain productive conversations with prospects.
• Understand the client's business challenges, technological setups, and operational needs.
• Qualify leads based on ideal customer profiles, business demands, and purchase intent.
• Conduct discovery calls to evaluate opportunity potential and urgency.
• Maintain accurate qualification documentation to ease sales handoff.
• Schedule qualified meetings and product demos for sales colleagues.
• Regularly update CRM systems with ongoing customer interactions, lead statuses, and opportunity details.
• Facilitate smooth transition of qualified leads to Account Executives.
• Track pipeline progress and follow up as necessary.
• Keep abreast of industry trends, competitive products, and customer challenges.
• Provide market feedback and customer insights to Sales, Marketing, and Product teams.
• Refine outreach strategies informed by prospect feedback and campaign outcomes.

Required Qualifications and Skills

• 1–2 years of experience in SaaS Sales or IT Software Services sales roles, specifically in Business Development or Sales Development.
• Proven experience in SaaS sales is mandatory.
• Strong verbal and written communication abilities in English and Hindi.
• Skillful in cold calling, lead prospecting, and handling objections.
• Target-driven, self-motivated, and effective in a fast-paced work environment.
• Excellent interpersonal, negotiation, and relationship-building skills.
• Basic knowledge of e-commerce, retail technology, or SaaS products.
• Familiarity with CRM platforms like HubSpot or equivalent sales tools.
• Experience with LinkedIn Sales Navigator and outbound sales techniques.
• Analytical with a capacity to identify promising leads effectively.

Key Performance Metrics

• Meeting targets for qualified meetings and pipeline development.
• Consistent activity in calls, emails, and social outreach.
• High conversion rates from lead qualification.
• Accurate and timely CRM updates and pipeline tracking.
• Significant contribution to company revenue through qualified opportunities.

Educational Preferences

A Bachelor's degree in Business, Marketing, Commerce, or related disciplines is preferred.

Additional Information

The interviews are conducted onsite in Noida or Gurugram locations. This is a full-time position requiring work from the office. The role emphasizes a proactive attitude towards outbound sales and a strong orientation towards results within a B2B SaaS domain.