Brand PR Manager (AI Application)

Role Overview

This position is responsible for formulating and executing comprehensive public relations and communication strategies for Baidu's AI product tailored to the European, American, and Singaporean markets. The role requires close integration of product characteristics, AI industry trends, and local market conditions to create systematic communication plans that enhance brand recognition and influence in these regions.

Core Responsibilities

• Develop and implement holistic PR strategies customized for the European, American, and Singapore markets that align with product features and AI industry developments.
• Maintain vigilance on changes and news within the AI and consumer technology sectors in Europe and America, including media topics and public opinion trends, adjusting communication tactics promptly as needed.
• Establish and refine a monitoring system to oversee public sentiment in the European and American markets, focusing on risks related to data privacy, model outputs, compliance, and ethics, and prepare contingency plans for rapid response during incidents.
• Utilize data-driven methods to evaluate and improve communication effectiveness by tracking media quality, brand presence, user engagement, and critical communication metrics, facilitating ongoing strategy optimization.

Qualifications and Experience

• Applicants should hold at least a bachelor's degree, preferably in journalism, communications, marketing, or related fields.
• A minimum of 3 years of experience in public relations is required, ideally with a background in internet or technology products; experience with European and American market communications is advantageous.
• An in-depth understanding of mainstream media ecosystems and communication environments in Europe and America, along with strong English communication and writing skills, is essential.
• Basic comprehension of AI large models and generative AI technologies to accurately translate product capabilities and technological boundaries into clear external messaging.
• Strong data literacy enabling the analysis of communication data to review performance and inform strategic improvements.