Brand Manager

About the Role

We are collaborating with a prominent global pharmaceutical company to hire a Brand Manager for their commercial team based in Auckland, New Zealand. This opportunity is ideal for a driven pharmaceutical marketer eager to take leadership of a vital brand and actively participate in the launch of a new product in the New Zealand market. Candidates may include experienced Associate Brand Managers aspiring to progress or seasoned Brand Managers aiming to enhance their launch experience and take on greater responsibility for brand strategy and commercial execution.

The preferred candidate will possess around 4 to 5 years of experience in pharmaceutical marketing, demonstrate budget management capabilities, and flourish in a cross-functional team environment within a large pharmaceutical setting. Candidates able to join on short notice will be favored given the timing demands of the upcoming product launch.

Primary Responsibilities

• Develop and execute comprehensive brand strategies that align with corporate goals and effectively engage target markets.
• Oversee brand positioning, messaging, and visual identity throughout all marketing channels and customer touchpoints.
• Lead the design and implementation of brand campaigns across digital platforms, print media, and promotional efforts.
• Track brand performance by analyzing relevant metrics and key performance indicators, delivering actionable insights for continual improvement.
• Work collaboratively with marketing, communications, sales teams, and senior leadership to maintain brand consistency.
• Perform market research and competitor analysis to uncover growth opportunities and inform strategic decision-making.
• Manage adherence to brand guidelines in all internal and external communications.
• Foster partnerships with external agencies, vendors, and stakeholders to support brand initiatives effectively.
• Create compelling brand narratives and marketing content that communicate the company’s value proposition to candidates, clients, and stakeholders.
• Drive brand awareness campaigns and promotional activities to enhance market visibility.

Required Qualifications and Experience

• 3 to 5 years of professional experience in brand management, marketing strategy, or a related discipline.
• Background in pharmaceutical industry marketing.
• Proven success in developing and implementing brand strategies that contribute to business growth.
• Deep understanding of brand positioning, architecture, and development techniques.
• Strong project management skills with the ability to juggle multiple projects simultaneously.
• Experience with digital marketing tools such as social media platforms, email marketing, and marketing automation software.
• Analytical mindset with the ability to interpret market research data and key performance statistics.
• Outstanding verbal and written communication skills to clearly convey complex ideas.
• Innovative thinking and problem-solving skills demonstrated by successful creative campaigns.
• Familiarity with marketing automation systems, content management platforms, and graphic design software.
• Knowledge of healthcare, recruitment, or staffing industries is advantageous.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Benefits and Work Environment

• Attractive salary commensurate with experience and qualifications.
• Opportunities for professional growth through training, workshops, and certifications.
• Supportive and collaborative team culture with experienced peers.
• Flexibility in work arrangements to promote work-life balance.
• Health and wellness programs including employee assistance support.
• Access to professional networks and industry communities.
• Chance to contribute to impactful projects within the business and the pharmaceutical sector.

Additional Information

This role offers hands-on involvement with a major product launch, complete ownership of brand strategy and budget responsibilities, and collaboration with seasoned commercial and medical leaders. It provides an excellent avenue for Associate Brand Managers aiming to elevate their career to a Brand Manager role by broadening responsibilities and gaining valuable launch experience.

Applicants available immediately or with short notice periods are especially encouraged to apply.