Brand Manager

Role Overview

This position involves leading strategic brand management for both Generic and Speciality pharmaceutical products through comprehensive planning, marketing campaigns, and effective execution. The role emphasizes delivering market-driven marketing and communication initiatives to position brands and products for commercial success, leveraging market research, customer insight, and competitive intelligence.

Key Responsibilities

• Analyze and apply pharmaceutical market trends to shape brand strategy and long-term portfolio planning.
• Provide local market intelligence contributing to broader corporate strategic initiatives.
• Stay informed and adapt plans according to changes in local market access environments for each brand collaborating with cross-functional teams.
• Lead development and implementation of detailed brand plans focusing on understanding customer segmentation and journey.
• Ensure brand campaigns align with overall corporate strategies, tailored suitably for the local marketplace and executed to a high standard.
• Support creation of forecasts, business cases, and financial models to guide decision-making.
• Manage full accountability for advertising and promotion (A&P) budget for brands.
• Maintain accurate forecasting of demand for new and existing products.
• Oversee efficient use of internal and external resources including budgets, time management, and supplier coordination.
• Regularly monitor and report market and brand performance relative to forecasts and defined KPIs.
• Ensure oversight of initiatives with strict adherence to budgetary and timeline requirements.
• Maintain marketing materials and resources to guarantee that commercial teams have timely and responsible access.
• Build strong, cooperative relationships with cross-functional teams across the organization.
• Ensure compliance with all relevant legal, regulatory, and company policies proactively and promptly.

Core Competencies

• Proactive and action-oriented with strong team collaboration skills.
• Customer-centric approach to enhance client satisfaction and engagement.
• Effective problem solving fostering successful outcomes.
• Focused on results with a clear understanding of strategic business goals.

Technical and Industry Skills

• In-depth knowledge of pharmaceutical industry dynamics and ethical codes of practice.
• Understanding of healthcare policies, environment, and key stakeholders at national and regional levels.
• Demonstrated experience in supporting successful pharmaceutical product launches and lifecycle management.
• Hands-on experience managing product launches within the pharmaceutical sector.
• Proficiency with Veeva PromoMats or comparable promotional materials management systems is essential.
• Strong project management capabilities evidenced by previous positions.
• Excellent interpersonal and communication skills enabling effective teamwork.
• Initiative-driven with active involvement in planning, problem solving, and implementation within collaborative settings.
• Commitment towards ongoing development of product knowledge and marketing expertise.
• Advanced IT proficiency, particularly in Microsoft Office tools including Excel and PowerPoint.

Educational Background

A degree in Business Administration, Marketing, Life Sciences, or a closely related field is required.