Brand Manager

Role Overview

The Brand Manager will oversee the daily operations and sales of the Patchi shop, ensuring a superior customer experience while expanding the brand's footprint throughout Qatar.

Key Responsibilities

• Supervise the shop's daily activities and ensure smooth operations.
• Maintain strict adherence to Patchi’s operating procedures and standards.
• Manage operational budgets, including rent, utilities, and packaging costs within the authorized limits.
• Forecast sales demand and coordinate orders for chocolates, packaging, accessories, and gifts with the Head Office and factory.
• Prepare inventory in anticipation of peak seasons.
• Coordinate with logistics partners to track shipments and manage import processes including customs clearance.
• Recruit, onboard, and train shop personnel focusing on product knowledge, sales techniques, gift wrapping, and customer service excellence.
• Design and implement annual sales strategies comprising seasonal campaigns, promotions, and product launches.
• Monitor competitive activities such as pricing, collections, and promotions, recommending strategic responses.
• Develop and maintain relationships with corporate clients including companies, government bodies, banks, hotels, embassies, and event planners.
• Apply Patchi’s visual merchandising standards within shop displays, windows, and counters.
• Stay informed about local market trends, consumer behavior, and regulatory changes in Qatar, providing insights to the Head Office.
• Identify and evaluate opportunities for geographic expansion such as new stores, mall corners, or partnerships.
• Compile and administer the annual budget and business plan specific to the Qatar market.

Qualifications and Experience

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or similar fields.
• 10 to 12 years of experience in retail management, ideally within luxury retail, premium confectionery, gifting, F&B, or FMCG sectors.
• Demonstrated success in driving sales growth and managing corporate and B2B accounts.
• Experience in the Qatari market is highly advantageous.
• Excellent leadership and team management capabilities.
• Strong commercial acumen with proficient negotiation skills.
• Deep knowledge of inventory control, procurement, and supply chain operations.
• Financial competency involving budgeting, profit & loss management, pricing strategies, and margin analysis.