Brand Manager

About Baidyanath

Baidyanath is a pioneering Ayurvedic company with a rich heritage spanning over five millennia, rooted in the ancient Indian science of Ayurveda which emphasizes holistic health and wellbeing through natural ingredients. Established in 1917, Baidyanath manufactures over 700 Ayurvedic formulations using extracts from herbs, fruits, seeds, and other natural sources, adhering to GMP standards for purity and quality. Their products are widely available with presence in over 100,000 retail outlets and supported by more than 50,000 professionals. The company operates advanced production facilities in multiple locations across India, ensuring modern technological integration while preserving Ayurvedic knowledge.

Job Overview

We are seeking experienced Brand Managers / Product Managers to join various business units within Baidyanath's product management team. The roles focus on managing diverse product portfolios, crafting and implementing brand strategies, analyzing competitive markets, and propelling growth across domestic and export markets. Several openings exist within four key business verticals located primarily in Nagpur and Mumbai.

Business Verticals and Qualifications

• Domestic – Generic Pharmaceutical Business (GT): Located in Nagpur; ideal candidates will have experience in generic pharma or healthcare sectors with educational backgrounds such as BAMS, B.Pharm, M.Pharm, or related science disciplines.
• Domestic – OTC / Consumer Healthcare: Also Nagpur-based; requires marketing-focused MBAs/PGDMs with experience in OTC, pharma, FMCG, or consumer healthcare, along with strong knowledge of consumer behavior and brand promotion.
• Export – Therapeutics: Based in Nagpur or Mumbai; candidates should hold degrees like B.Pharm, M.Pharm, or MBAs with marketing expertise and have exposure to international markets, product registrations, and distributor management.
• Export – Nutraceuticals: Locations include Nagpur and Mumbai; suitable applicants possess backgrounds in pharmacy, science, food technology or nutrition coupled with marketing qualifications and experience in export markets.

Responsibilities

• Formulate and implement brand and product strategies aligned to company goals.
• Oversee product portfolios including positioning, marketing communications, promotional campaigns, and brand development.
• Carry out comprehensive market research, competitor benchmarking, and consumer insights to identify new opportunities.
• Create product-related presentations, marketing materials, and literature to support sales teams.
• Collaborate cross-functionally with sales, marketing, R&D, regulatory, export, trade marketing, and digital marketing departments.
• Assist in new product development, launches, certifications, and lifecycle management.
• Monitor product/brand performance metrics, analyze market trends, and keep track of competitor activities to inform strategy.
• Provide strategic guidance to sales teams to ensure business objectives are met.

Candidate Profile

• Minimum of five years' experience in brand or product management or marketing, preferably in pharmaceutical, nutraceutical, OTC, consumer healthcare, or FMCG sectors.
• Excellent analytical, strategic thinking, communication, and presentation abilities.
• Proficient at interpreting market data and consumer behavior to craft impactful brand strategies.
• Experience in either domestic or export market domains is valued and placement depends on fit with candidate's expertise.