Brand Advocate

About the Role

This position focuses on driving brand performance through detailed analytics and data insights. You will analyze various brand-level Key Performance Indicators (KPIs) such as traffic, conversion rates, average order value (AOV), content engagement, inventory metrics, and return rates to identify growth opportunities and trends.

Key Responsibilities

• Extract and compile performance data independently using advanced SQL queries, Excel, and web analytics tools to diagnose brand performance and potential areas to improve.
• Incorporate customer feedback from CSAT scores, product reviews, Q&A insights, and competitive research to enhance the online customer journey.
• Generate accurate reports and actionable insights related to digital content, product info, assortment gaps, and competitor positioning to optimize brand strategy.
• Support cross-sell, up-sell, and bundling optimizations through data-driven analysis to increase sales effectiveness.
• Serve as the primary liaison for assigned brands concerning online SKU presentations and performance tracking.
• Prepare and contribute in strategic presentations for suppliers and merchandising teams by supplying relevant data insights and analysis.
• Facilitate alignment between data insights and objectives of merchants and suppliers for implementing strategic initiatives.
• Validate the accuracy of data for new and promotional items and monitor their performance to ensure optimization.
• Create project plans and collaborate with cross-functional teams to execute updates on assortment and content enhancements.
• Identify opportunities to improve customer experience across search, browsing, and product content displays.

Required Skills and Expertise

• Advanced proficiency in Microsoft Excel for data manipulation and reporting.
• Hands-on experience with SQL for extracting and analyzing data.
• Familiarity with web analytics tools such as Adobe Analytics or similar platforms.
• Competence in using data visualization tools like Tableau or Power BI.
• Strong abilities in KPI development, funnel analysis, and conducting root cause investigations.
• Solid understanding of e-commerce processes, digital merchandising practices, and SEO tactics for online content enhancement.
• Experience managing vendor relationships and leading supplier engagement activities.
• Structured approach to problem-solving and making decisions rooted in data analysis.
• Experience in project planning and driving cross-functional teamwork to successful execution.

Leadership and Communication Skills

• Exceptional communication and presentation skills suitable for executive audiences.
• Capability to translate complex analytical insights into clear and compelling business narratives.
• Strong stakeholder management and persuasion skills to influence decision-making.
• Demonstrated ownership and accountability for delivering measurable results.
• Ability to lead and adapt effectively within a fast-paced and changing work environment.

Eligibility

No formal graduation is required to apply for this role.