Backend Assistant Executive

Company Overview

Saraswati Global Rugs is a renowned Indian rug atelier with a legacy of weaving expertise and dedication to quality materials. The company specializes in hand-knotted, hand-tufted, and flat weave rug techniques, blending cultural traditions with modern architectural demands. Their process includes careful material selection, prototyping, and close collaboration with artisan communities. They work alongside architects, interior designers, and private clients to create tactile rug surfaces that enhance interiors as timeless foundational elements.

Role Summary

The Backend Assistant Executive will provide essential support to the sales department. This position involves managing sales leads, maintaining customer communication, handling CRM system activities, and coordinating daily sales operations. The candidate will ensure data accuracy, prepare impactful presentations and reports, conduct follow-up communications through various channels, and collaborate closely with sales staff to expedite lead progression and fulfill customer needs.

Key Responsibilities

• Update and monitor leads and customer information within CRM systems, keeping records precise and current.
• Create polished PowerPoint presentations, sales reports, product overviews, and related documentation.
• Administer bulk email campaigns by preparing contact databases, dispatching emails, and recording responses for follow-up.
• Engage with clients and business partners such as architects and dealers via WhatsApp to share products and maintain follow-up communications.
• Place outbound calls to follow up with leads and clients, assess their requirements, and arrange meetings or further discussions.
• Coordinate with the sales team and internal departments to manage leads, customer requests, quotations, meetings, and outstanding tasks.
• Generate daily and weekly sales reports, monitor lead progress, and ensure timely follow-up leading to sales closure or necessary actions.

Qualifications and Skills

• Proven ability to manage CRM portals and maintain organized customer databases.
• Skilled in preparing professional presentations and sales documentation using Microsoft PowerPoint and Excel.
• Experience in executing bulk email campaigns and managing mass client communication.
• Proficiency in handling WhatsApp communications for sales follow-ups and product sharing.
• Strong communication and coordination capabilities for effective team collaboration and client interaction.