B2B Marketing Specialist

About Cytomate

Cytomate Solutions and Services is a cybersecurity firm based in Qatar delivering a range of products and services including cybersecurity products, security validation, offensive security, GRC, professional services, and new AI-driven security solutions to clients throughout Qatar and the GCC region.

Role Overview

We are seeking a proactive and commercially focused B2B Marketing Specialist to join our team and report directly to the Director of Business Development. This role involves close collaboration with Business Development, Sales, Presales, Product, and Technical departments to enhance Cytomate's market footprint, drive demand, engage customers, and articulate our cybersecurity solutions effectively to enterprise and government clients.

Key Responsibilities

• Plan, create, and implement B2B marketing campaigns that align with business development and sales goals.
• Collaborate directly with the Director of Business Development to support lead generation, account engagement, positioning, and growth strategies.
• Assist Sales and Business Development teams with campaign execution, customer communications, sales presentations, marketing collateral, and account-based marketing efforts.
• Oversee Cytomate's online presence including social media management and content development.
• Produce diverse marketing materials such as social media posts, brochures, presentations, case studies, newsletters, email campaigns, and client-facing documents.
• Promote Cytomate’s cybersecurity products and professional services through targeted marketing initiatives.
• Organize webinars, conferences, exhibitions, customer events, workshops, and partner collaboration activities.
• Design campaigns centered on cybersecurity trends, customer challenges, new solutions, and industry developments.
• Manage email marketing strategies and communications targeting prospects.
• Support key account-based marketing projects for priority customers and target accounts.
• Coordinate joint marketing initiatives with partners, Managed Security Service Providers (MSSPs), and resellers.
• Maintain and enhance marketing content on the company website, coordinating updates as necessary.
• Track and analyze campaign effectiveness, engagement metrics, lead generation, and marketing KPIs.
• Conduct competitor, market, and customer research to identify and capitalize on opportunities.
• Assist in developing company profiles, capability statements, proposals, and sales collateral documentation.
• Manage a comprehensive marketing calendar encompassing campaigns, content releases, events, product launches, and relevant industry occasions.
• Ensure all marketing materials consistently reflect Cytomate’s brand identity and messaging.

Ideal Candidate Profile

• Holds a bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Has 3 to 6 years of relevant marketing experience, ideally within B2B technology, cybersecurity, IT services, consulting, or professional services sectors.
• Possesses a strong grasp of B2B marketing strategies and enterprise customer engagement techniques.
• Experienced in LinkedIn-based marketing, digital campaigns, email marketing, and content creation.
• Exhibits excellent written and verbal communication skills and the ability to craft clear, professional business content.
• Experienced in supporting sales teams through campaign development, presentations, event coordination, and preparation of marketing collateral.
• Understands lead generation mechanisms and the B2B sales funnel dynamics.
• Demonstrates strong organizational abilities and project management skills to handle multiple simultaneous campaigns and priorities.
• Comfortable liaising directly with senior leadership and commercial teams.
• Proficient in English; Arabic language skills are strongly preferred.
• Previous work experience in Qatar or the GCC is beneficial.
• Exposure to cybersecurity or technology sectors is a major plus.

Preferred Attributes

• Comprehends that B2B marketing efforts should contribute measurably to sales funnels, pipeline development, and revenue growth.
• Capable of translating technical and complex information into engaging and accessible customer-facing content.
• Adept at collaborating closely with cross-functional teams including Business Development, Sales, technical experts, management, and partners.
• Self-driven and takes initiative without requiring detailed instructions.
• Efficient in moving quickly from concepts to completed campaigns or marketing deliverables.
• Experienced or comfortable with modern marketing tools and AI productivity technologies.

Compensation and Joining Details

The monthly salary ranges from QAR 8,000 to QAR 11,000 based on experience and qualifications. The role is available immediately, with preference given to candidates able to join at short notice.

Application Information

Applicants should submit an updated CV along with samples of previous B2B marketing campaigns, social media content, marketing materials, presentations, or other relevant work.

Along with your application, please provide:

• Your current location
• Current salary details
• Expected salary
• Notice period or earliest available joining date
• Arabic language proficiency level