B2B Marketing Specialist
Samanvaya - HR Partner to Yajur Knowledge Solutions
Mumbai, Maharashtra, India · Full Time
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- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Applicants must be graduates of any discipline.
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking a proactive B2B marketing professional capable of grasping a niche business landscape, pinpointing the appropriate audience segments, and translating the company's capabilities into clear, targeted, and commercially impactful marketing programs. This position involves close collaboration with the founder and sales teams to shape marketing strategy, campaigns, market research, content development, lead generation, and sales support. It is ideal for individuals who enjoy both strategic planning and hands-on execution, including the ability to plan campaigns, implement them, analyze outcomes, and iteratively enhance performance.
Key Responsibilities
- Design and implement B2B marketing and targeted email campaigns.
- Conduct in-depth research on target markets, organizations, and decision-makers.
- Develop outreach and lead-generation strategies aimed at relevant prospects.
- Create succinct and professional content for LinkedIn, email communications, and sales materials.
- Collaborate with sales teams to refine campaigns, gather prospects, and integrate market insights.
- Monitor campaign metrics to drive continuous improvement.
- Contribute to brand positioning and overall marketing strategy for Yajur Knowledge Solutions.
Required Qualifications and Experience
- Minimum of two years of experience in B2B marketing.
- Practical experience managing email marketing campaigns and lead generation efforts.
- Comprehensive understanding of B2B market audiences and customer journeys.
- Experience collaborating closely with sales or business development teams.
- Strong communication, research, and analytical capabilities.
- Ability to comprehend and market complex B2B service offerings effectively.
- Familiarity with CRM systems, email marketing platforms, LinkedIn Sales Navigator, or marketing automation tools is beneficial.
Desired Attributes and Additional Advantages
- Marketing experience in financial services, investment banking, M&A, consulting, or related professional B2B sectors is a plus but not mandatory.
- Background in promoting high-value or specialized B2B services.
- Experience engaging with international markets.
- Excellent audience segmentation and prospect research skills.
- Capability to simplify complex information into clear, brief messaging.
- Ability to manage marketing campaigns independently from design through performance analysis.
- Strong commercial insight into the symbiotic relationship between marketing and sales functions.
- Curiosity and willingness to learn about industries such as M&A, investment banking, and financial services.
Eligibility
Candidates holding any graduate degree are welcome to apply.
Location and Working Conditions
This full-time role is based at the office in Ghatkopar West, Mumbai, India.
Minimum education
Bachelor's Degree