Associate, Treasures Relationship Manager - Consumer Banking

About DBS Consumer Banking Group

DBS is Asia's leading bank with 600 branches nationwide, offering a wide array of consumer banking products including deposits, structured NRI solutions, investments, insurance, mortgages, credit cards, and personal loans, designed to help customers achieve their aspirations at every life stage.

Job Purpose

The role focuses on driving exceptional business volumes and revenue by acquiring and maintaining DBS Treasures clients with a total relationship value of at least INR 30 lakhs. The position involves executing a need-based sales approach to ensure thorough client coverage and maximize product cross-selling and up-selling.

Key Responsibilities

• Acquire and enhance Treasures client base within the branch's location.
• Engage existing clients to increase wallet share by promoting retention and asset growth.
• Meet or exceed agreed monthly and annual volume and revenue targets.
• Promote and activate digital banking channels such as Internet Banking, Mobile Banking, Online Mutual Funds, Debit Cards, and encourage Savings Book growth.
• Implement product strategies effectively through relationship management.
• Develop strong client trust and loyalty using lifestyle and beyond-banking propositions.
• Maintain an optimal product mix and target new-to-product clients to boost customer profitability and coverage.
• Deliver outstanding customer service aligned with DBS’s service excellence standards in the local market.
• Ensure compliance with internal policies and regulations, including adherence to sales processes, risk reviews, and due diligence during onboarding.
• Enhance service delivery by developing efficient workflows including doorstep banking.
• Manage the asset under management (AUM) for elite Treasures clients with AUM exceeding INR 10 million.
• Coordinate portfolio reviews with wealth, investment, and insurance specialists.
• Constantly update knowledge of products and services to improve skills.
• Address customer inquiries and complaints within defined turnaround times per DBS customer service policy.
• Provide insights on market trends, competition, and product improvements.
• Stay informed on financial markets to effectively engage with elite Treasures clients.
• Collaborate with internal teams—CBG Relationship Managers, Service Teams, Product Specialists—to meet team goals in a cooperative environment.
• Work with Line Manager and City/Cluster Head to align branch and team objectives.
• Maintain internal and regulatory compliance including AML, KYC, operational risk, health and safety standards.
• Establish DBS as the primary bank and leading wealth management provider for clients in India.
• Organize exclusive events in lifestyle, sports, music to generate leads, strengthen client relationships, and promote DBS private wealth brand.

Candidate Requirements

• Strong understanding of financial planning and wealth management products available in India.
• Comprehensive knowledge of the local market landscape and competitors.
• Certifications such as AMFI, IRDAI, FEDAI, with additional BCSBI certification considered advantageous.
• Graduate or postgraduate degree with MBA preferred in a relevant field.

Core Competencies

• Excellent probing and listening abilities.
• Strong relationship management and persuasion skills.
• Self-motivated and goal-oriented.
• Proficient communication skills, both written and verbal.
• Ability to deliver under pressure with results focus.
• Insight into competitive positioning strategies.
• Customer-centric with robust service orientation.
• Focus on building brand goodwill and image.
• Creative problem-solving and intellectual curiosity.
• Meticulous attention to detail and analytical capabilities.

Technical Knowledge

• Understanding of high-net-worth individual sales, wealth management products, and associated platforms and procedures.
• Familiarity with RBI banking and para-banking regulations as well as local laws affecting business.
• Knowledge of KYC rules and anti-money laundering policies.
• Awareness of financial market products for meaningful client interactions.

Team and Work Relationships

• Manage clients and prospects to expand wallet share and acquisition.
• Coordinate closely with Treasures Elite Team Leader, City/Cluster Heads, branch operations, and product specialists to achieve targets.
• Collaborate extensively with product specialists for personal skill enhancement and exploring existing client opportunities.

Mandatory Training

• Group Customer Acceptance Policy (GCAP)
• Business Customer Acceptance Policy (BCAP)
• Anti Money Laundering (AML) and KYC Guidelines
• Personal Investment Policy (PIP)
• Operational Risk Management (ORM)
• Information Security Policy

DBS India Culture & Behaviours

• Drive performance through value-based propositions.
• Ensure customer satisfaction and reduce complaints.
• Uphold DBS’s image and reputation with pride and commitment.
• Continuously build knowledge, skills, and competencies.
• Execute tasks swiftly and accurately.
• Maintain utmost honesty and integrity in all actions.

Work Location & Employment

This position is based in Nagpur, Maharashtra, India and is a full-time onsite role within the Relationship Management function operating on a regular schedule.