Associate - PR Executive

About the Role

The Hype Studio seeks a dynamic Associate - PR Executive to join their team in a full-time capacity based in New Delhi - NCR, operating in a hybrid work setup. Candidates should bring 6 to 8 months of relevant agency experience in public relations. The role involves managing media relations, client servicing, strategizing PR initiatives, and close collaboration with clients to effectively maintain and enhance their brand presence.

Key Duties

• Maintain up-to-date knowledge of client sectors, competitors, and market trends through continuous review of media, press, and marketing materials.
• Engage actively in client meetings and brainstorming sessions with creative input and insightful questioning.
• Establish and nurture media connections including journalists and editors to secure client coverage aligned with monthly targets.
• Develop and manage tailored media lists and campaign stories designed for target audiences.
• Foster strong client relationships ensuring seamless communication and addressing PR needs promptly.
• Implement PR strategies that align with client objectives and measure their impact via clear KPIs in cooperation with the PR Head.
• Produce comprehensive reports covering campaign outcomes and effectiveness.
• Create high-quality client communications such as status and campaign summaries, press materials, and responses to media inquiries.
• Coordinate and support press events and amplify social media activities related to client campaigns.
• Collaborate with senior team members to develop case studies, participate in business proposals, and assist in client engagement and acquisition efforts.
• Maintain a professional approach exhibiting integrity, credibility, and inclusiveness.

Candidate Profile and Requirements

• Bachelor’s degree in fields such as Public Relations, Communications, or Marketing.
• Previous PR experience of 6 to 8 months with a firm grasp of media landscape and PR best practices.
• Excellent written and oral communication skills with strong interpersonal ability and proactive project management capabilities.
• Skill to analyze PR metrics, generate insights, and contribute towards broader marketing objectives.
• Highly organized with attention to detail and ability to manage multiple responsibilities efficiently.
• A pre-existing network of media contacts and experience in coordinating various media and PR campaigns.
• Flexibility to adapt to various industries and evolving trends with creativity in strategy formulation.
• Capability to work independently toward goal achievement.

Additional Information

Applicants are encouraged to contact the HR directly by sending a 200-word summary explaining their suitability for the role along with current and expected CTC details to the specified email addresses.