Associate - PR & Brand Communications

Role Overview

We seek a communications professional with PR agency experience who grasps brand perspectives, agency pitching methods, and newsroom decision-making on newsworthy content.

PR Ecosystem and Brand Interaction

• Act as the main liaison between StrongYes Media and PR agencies, corporate communications teams, and brand storytellers.
• Review, categorize, and assess incoming brand pitches, announcements, and story concepts.
• Guide agencies on StrongYes's editorial boundaries, preferred pitching protocols, and non-acceptable submissions.
• Enhance StrongYes's standing as a credible, fair, and influential newsroom within the PR community.

Story Development and Pitch Refinement

• Transform raw PR inputs into editorially sound story ideas.
• Detect trends such as recruitment, leadership changes, AI workplace integration, policy shifts, and corporate dynamics among pitches.
• Work collaboratively with editors to determine which subjects advance as news, analysis, or opinion.
• Reject promotional, weak, or irrelevant proposals vigorously.

Brand Exposure and Newsroom Positioning

• Establish StrongYes as a premier platform for workplace and employment news, AI & DeepTech developments, corporate activities in the Middle East, leadership and HR changes, and related events or conferences.
• Boost the organization's visibility among PR agencies, communication leaders, and brand marketing teams.
• Serve as StrongYes's representative at PR networking forums, industry conferences, and private briefings.

Performance Metrics

• Evaluate the quality—not just quantity—of pitches coming in.
• Track ongoing engagement and partnerships with leading PR firms.
• Assess StrongYes's influence within PR and corporate communication circles beyond vanity metrics.

Candidate Profile

• Between one and four years of experience in PR agencies or corporate communications roles.
• Exposure to corporate, workplace, or leadership narratives within the UAE or Gulf Cooperation Council region.
• Experience in pitching stories to business or policy-focused media outlets.
• Excellent verbal and written communication capabilities.
• Keen editorial judgment with a strong understanding of what content editors typically reject.
• Able to convey newsroom expectations effectively to communication stakeholders outside media.

Additional Information

Only candidates selected for further consideration will be contacted.