Associate - PR & Brand Communications

Role Summary

StrongYes Media is seeking a communications professional trained in PR agency operations who comprehends brand perspectives, agency pitching strategies, and newsroom story selection criteria.

PR Ecosystem & Brand Engagement

• Act as the main liaison between StrongYes Media and PR agencies, corporate communications departments, and brand storytellers.
• Screen, assess, and filter brand pitches, announcements, and proposed story ideas.
• Guide agencies on StrongYes's editorial scope, pitching guidelines, and content exclusions.
• Enhance StrongYes's stature as a credible, impartial, and impactful newsroom within the PR community.

Story Development & Pitch Shaping

• Transform preliminary PR materials into editorially sound story leads.
• Recognize emerging themes in pitches such as hiring trends, leadership changes, AI developments, policies, and corporate movements.
• Work alongside editors to determine content suitable for news, insights, or opinion pieces.
• Reject promotional, inadequate, or unrelated pitches firmly.

Brand Visibility & Newsroom Positioning

• Establish StrongYes as a leading platform for topics covering workplace and employment stories, AI & DeepTech, corporate developments in the ME region, leadership, HR, organizational transformation, as well as summits and conferences.
• Boost StrongYes's prominence among PR agencies, communication leaders, and brand teams.
• Represent the organization at PR forums, industry gatherings, and exclusive briefings.

Ideal Background

• 1 to 4 years of experience in PR agencies or corporate communications roles.
• Substantial familiarity with corporate, workplace, or leadership storytelling in the UAE/GCC region.
• Proven ability in pitching stories to business or policy-focused media outlets.

Skills Required

• Exceptional written and oral communication capabilities.
• A keen news judgment with the insight to discern editorially unsuitable content promptly.
• Capability to communicate newsroom standards and expectations clearly to stakeholders outside media.

Additional Information

Only candidates shortlisted for further consideration will be contacted.