Associate Manager, Customer Marketing

About Agoda

Founded in 2005 by two passionate entrepreneurs, Agoda is dedicated to simplifying travel worldwide. Now part of Booking Holdings with a diverse workforce of over 7,000 employees from 90 countries, Agoda operates globally offering extensive hotel, flight, and experience deals. Our culture thrives on innovation driven by data and technology, making every day unique for our team members.

Role Overview

The Performance Marketing Team at Agoda leads in online marketing by creating data-backed, scalable marketing campaigns that enhance customer lifetime value. The team combines top analysts, strategists, and data scientists to develop innovative marketing solutions. This environment offers excellent learning opportunities through cross-functional collaboration with global experts.

Key Responsibilities

• Conduct experiments and optimize ad campaigns and bidding/pricing strategies on platforms including Google, Bing, TripAdvisor, and Trivago.
• Analyze large datasets from experiments to build predictive models, such as evaluating TV campaign impacts or pricing elasticity.
• Create dashboards to monitor performance, extract insights, identify growth opportunities, and present findings to stakeholders.

Qualifications

• A bachelor’s degree or above in a quantitative discipline such as computer science, mathematics, engineering, business, or science from a prestigious university.
• At least 4 years of experience in data analysis from top-tier consulting, investment banking, private equity, or strategic roles in fast-paced global tech firms.
• Proficiency with data analysis software or databases such as SQL, SAS, R, SPSS, Python, VBA and with visualization tools like Tableau or Power BI.
• Strong English verbal and written communication skills.
• Ability to make swift, evidence-based decisions.
• A proactive attitude towards ownership and making impactful contributions.
• Strong organizational skills, attention to detail, and capability to work independently.

Preferred Skills

• Prior experience in digital marketing or e-commerce.
• Familiarity with A/B testing and performance metrics.
• Excellent presentation and negotiation abilities.

Equal Opportunity & Additional Details

Agoda values diversity and is committed to equal employment opportunities without discrimination based on legally protected characteristics. We maintain application data securely and honor requests to remove personal data. We do not accept unsolicited agency representations and reserve the right to engage candidates directly without fees.