Associate Manager, Customer Marketing

Overview

Founded in 2005 with the mission to make global travel accessible, Agoda is now a part of Booking Holdings and employs over 7,000 professionals worldwide. We provide a broad selection of hotels, flights, and experiences, connecting travelers to their destinations with attractive deals. Our Performance Marketing Team is a global leader driven by data science, innovation, and technology, focusing on scalable marketing that enhances customer lifetime value.

Job Role and Responsibilities

• Design and conduct experiments to optimize advertising campaigns and bidding/pricing strategies across platforms such as Google, Bing, TripAdvisor, and Trivago.
• Analyze extensive datasets from campaigns to develop predictive models that guide strategic decisions, including evaluating impacts of large-scale initiatives like TV campaigns and pricing changes.
• Create comprehensive dashboards for performance tracking, extracting actionable insights and delivering presentations and recommendations to stakeholders.

Qualifications and Skills Required

• A bachelor's degree or higher in quantitative fields like computer science, mathematics, engineering, business, or science from a reputable university.
• Minimum of four years experience in data analysis, preferably from consulting, investment banking, private equity, or a strategic role in a fast-growing tech company.
• Proficiency in analytical tools such as SQL, SAS, R, SPSS, Python, VBA, and visualization software including Tableau and Power BI.
• Exceptional communication skills in English, both written and verbal.
• Ability to swiftly make data-driven decisions and a strong sense of ownership to influence positive outcomes.
• Excellent attention to detail, organizational capability, and the ability to work independently.

Preferred Attributes

• Experience in digital marketing or e-commerce sectors.
• Knowledge of A/B testing methodologies and interpreting test metrics.
• Strong skills in presentation and negotiation.

Additional Information

Agoda is proud to be an inclusive employer fostering diversity regardless of sex, age, race, religion, sexual orientation, disability, or other legally protected categories. Employment decisions are based solely on merit and qualifications. We retain application information for future consideration, with privacy policies in place. We do not accept unsolicited agency submissions.