Assistant Store Manager

About Finisterre

Established twenty years ago for the demands of dedicated British surfers, Finisterre crafts durable outdoor clothing designed to inspire life around the ocean. As a proud B Corp certified organization, we are devoted to producing superb products responsibly and transparently. Operating from our coastal headquarters in St. Agnes, Cornwall, and various retail shops nationwide, we offer a unique brand and career experience.

Our retail outlets serve as the vibrant center of our community. As we expand, our goal is to grow our retail presence by opening stores where our customers are located, turning them into dynamic spaces that vividly express our brand and product stories, driven by knowledgeable and welcoming staff delivering excellent customer service. Our retail teams present fantastic prospects for pursuing a meaningful, long-term career with a purpose-driven company.

If you wish to join an authentic, mission-focused brand and align with our commitment to creating exceptional products in a responsible manner, we would love to hear from you.

Role Overview

We are looking for motivated retail professionals to join our new Newcastle store team. The Assistant Store Manager role represents a vital step in retail leadership, acting as deputy to the Store Manager, assisting in daily operations to meet targets and KPI's, and coaching the team for outstanding customer service and retail management.

Key Responsibilities

• Lead by example to deliver engaging, experiential customer service and guide the team in educating customers on suitable purchases and customer-facing processes.
• Maintain up-to-date knowledge of seasonal products, ensuring all staff receive thorough product training and current range information.
• Collaborate with the Store Manager to foster community ties and create partnership opportunities with like-minded local groups.
• Support the planning and execution of successful in-store events alongside store management and marketing.
• Share responsibility for the store’s performance, communicate sales targets and objectives to the team.
• Analyze RCA reports to implement changes enhancing sales outcomes.
• Stay informed on the trading calendar supporting preparations for seasonal or promotional initiatives.
• Coordinate with merchandising to maximize stock opportunities.
• Comprehend company-wide strategy and retail objectives’ alignment.
• Build authentic connections with customers and community ambassadors aligned with our values (e.g., surfers, creatives, environmentalists).
• Help organize and deliver community-focused events like workshops, screenings, and talks, ensuring authenticity and engagement.
• Foster partnerships with local surf clubs, swim groups, environmental, and creative organizations.
• Promote the store as a community hub welcoming ocean enthusiasts, driving quality footfall via events and word-of-mouth.
• Plan efficient store staffing reflecting trading patterns to balance productivity and costs.
• Train staff comprehensively on stock handling procedures ensuring accuracy.
• Ensure team members are well versed in all retail operational standards, communicating any Head Office updates.
• Assist in maintaining high standards of visual merchandising and store presentation.
• Support health and safety compliance by completing checklists and ensuring the store meets all requirements.
• Embody the Finisterre brand and values, promoting them through team leadership and culture.
• Facilitate ongoing training to help team members achieve their potential.
• Maintain positive communication with the Store Manager and assume their responsibilities when absent.
• Liaise with various department teams at the Wheal Kitty site, attending meetings as needed.
• Assist recruitment efforts to attract top talent aligned with the brand and store needs.

Performance Indicators

• Annual sales and contribution targets
• Average Transaction Value (ATV)
• Conversion rates
• Customer satisfaction measures

Candidate Profile

• A shared passion for the sea and alignment with our sustainability and brand principles.
• Leadership skills demonstrated by motivating and supporting teams effectively.
• Strong interpersonal skills to build positive relationships with customers and staff.
• Detail-oriented and dedicated to completing assignments accurately and to high standards.
• Proven leadership experience within premium apparel retail brands sharing a similar ethos.
• Commercially savvy, experienced in meeting and managing KPIs.
• Competence in visual merchandising.
• Proficient in Microsoft Excel, Word, and Outlook.
• Effective coaching and motivational abilities to optimize team performance.
• Excellent communication skills to act as a liaison between management and retail staff.
• Energetic and passionate with a strong affinity for Finisterre’s products, brand, and customers.

Additional Information

Applicants must have existing authorization to work in the UK before employment begins, as sponsorship is not offered.

Package & Benefits

This role is a full-time, permanent position based at our Newcastle store, offering a competitive salary of £29,536 annually.

Alongside the role itself, Finisterre provides career development opportunities within a fast-growing, purpose-driven B Corp certified company with a welcoming culture focused on personal growth. Benefits include:

• 25 days of annual leave plus up to 8 UK bank holidays (pro-rated for part-time).
• Additional holiday entitlement based on length of service.
• A birthday leave day.
• Up to three paid volunteer days annually to support community engagement.
• Bonus scheme related to store performance.
• Enhanced pension contributions via Scottish Widows.
• 60% product discount for personal and gift purchasing.
• 30% friends and family discount.
• Uniform allowance to present the brand confidently and authentically.
• Enhanced family leave policies supporting personal life changes.
• Life insurance and access to online wellbeing resources including counseling, virtual GP, gym programs, and other perks.
• Wellbeing initiatives such as cycle to work, eye tests, and various wellness activities.
• Regular team social events and training sessions.
• Discounts through B Corp partner community.
• Access to an extensive learning library and company-wide training for ongoing professional development.
• Weekly company updates through Sea Tuesday communications.

Application Process

We will be interviewing candidates as applications arrive, and the position may be filled before the closing date. Early application is encouraged. We celebrate diversity and inclusivity, welcoming individuals who want to be themselves at work.