Assistant Marketing Manager

About Plaza Premium Group

Welcome to Plaza Premium Group, where our mission centers on enhancing the travel experience for everyone. As a global enterprise with a diverse team dubbed the #PPGFamily, we value every individual's background and perspective. Founded in Hong Kong in 1998, our company has steadfastly developed accessible, high-quality airport hospitality services spanning airport lounges, terminal hotels, meet & greet services, and dining concepts across over 200 locations at 60+ airports worldwide. Our clientele includes prestigious airlines such as Cathay Pacific Airways, Singapore Airlines, and Lufthansa. We continue to innovate with programs like Smart Traveler, creating a fast-moving environment focused on improving travel.

Job Overview

The Assistant Marketing Manager will spearhead the day-to-day management and execution of integrated marketing and communication initiatives for our portfolio in the Kingdom of Saudi Arabia, especially focusing on Jeddah and other designated local markets. Reporting to the Marketing Manager – KSA, this role will be accountable for campaign deployment, stakeholder coordination, agency and supplier management, and ensuring projects are delivered effectively, punctually, within budgets, and aligned with PPG’s branding and commercial goals. Additionally, the role is a focal local marketing liaison supporting operational teams and enhancing brand visibility, customer engagement, and business results.

Key Responsibilities

• Drive execution of integrated marketing campaigns and local initiatives in the assigned Saudi markets covering all stages from planning to reporting.
• Convert marketing strategies and business priorities into actionable campaign plans, defining timelines, deliverables, budgets, and execution criteria.
• Coordinate local marketing tasks in Jeddah and other venues, ensuring smooth collaboration with airport, lounge, commercial, operational, and external parties.
• Implement comprehensive 360-degree campaigns across digital channels, social media, public relations, partnerships, events, promotions, activations, and onsite communications.
• Oversee creation, adaptation, and deployment of campaign assets including collateral, signage, digital media, and promotional materials.
• Maintain active relationships with internal divisions such as Operations, Sales, Finance, Procurement, and upper management to secure alignment and timely approvals.
• Manage external agencies and vendors to ensure high-quality outputs, cost efficiency, and adherence to timelines.
• Handle bespoke local marketing efforts for new launches, activations, events, and commercial campaigns.
• Supervise PR, media, influencer engagements, partnerships, photography, video, and event management according to approved strategies.
• Monitor campaign progress, budgets, schedules, and vendor commitments, proactively addressing risks and delays.
• Support financial management relating to marketing spend, including quotations, purchase requests, invoices, and payments in liaison with Finance and Procurement.
• Ensure all marketing materials and communications meet PPG’s brand standards and local regulations.
• Analyze marketing results, media performance, customer feedback, and market trends to propose improvements for maximizing impact.
• Track competitor activities, consumer trends, aviation and hospitality sector developments, and market shifts to identify growth opportunities.
• Assist the Marketing Manager in annual and quarterly planning, budget management, campaign scheduling, and performance reporting.
• Serve as the primary local marketing contact for the Jeddah market, offering timely insights and escalating significant matters as needed.

Candidate Profile

• Holder of a Bachelor's degree in Marketing, Communications, Business, or closely related fields.
• 4 to 6 years of substantial marketing experience, ideally in hospitality, tourism, aviation, food & beverage, retail, or lifestyle industries.
• Proven expertise in managing integrated marketing campaigns covering all phases including planning, execution, and reporting.
• Capable of independently handling multiple marketing activities and stakeholder groups.
• Strong proficiency in stakeholder engagement across senior internal personnel and external partners.
• Experienced in agency and vendor management for creative, media, public relations, and production services.
• Sound understanding of brand stewardship, digital marketing, PR, content creation, social media strategies, partnerships, activations, and enhancing customer experience.
• Effective project management skills to juggle various campaigns, timelines, budgets, and priorities.
• Keen commercial insight aligning marketing initiatives with business goals and customer outcomes.
• Excellent communication, negotiation, problem-solving, presentation, and decision-making capabilities.
• Familiarity with the Saudi Arabian market dynamics, local consumer preferences, and cultural nuances.
• Fluency in Arabic and English, both written and verbal.
• Proficient in Microsoft Office suite and knowledgeable of relevant marketing, digital, and analytics platforms.
• Self-motivated, organized, and proactive in executing local marketing projects.
• Willingness to travel within Kingdom of Saudi Arabia as needed.