Assistant Manager, SEO

Role Overview

StarHub is seeking a dedicated SEO Assistant Manager to lead organic search and AI visibility efforts across its web properties. This role offers a hands-on opportunity to oversee technical SEO during platform migrations, manage an active content pipeline, and develop AI and GEO visibility strategies aligned with the evolving search environment. Acting as the primary SEO liaison between product, engineering, and marketing teams, you will translate SEO strategies into actionable requirements and measurable outcomes.

Technical SEO Responsibilities

• Maintain crawl health, indexing, and Core Web Vitals across multiple sites.
• Compose and implement SEO requirements for platform migration and new projects.
• Manage redirect strategies, sitemap upkeep, schema markup application, and meta tag optimization on a large scale.
• Utilize knowledge of HTML, CSS, and JavaScript to collaborate efficiently with developers and perform quality assurance on implemented changes.
• Leverage enterprise crawl tools like Botify and Screaming Frog for website auditing and ongoing monitoring.

Content and On-page SEO

• Oversee blog content workflow including briefs, review, publishing, and optimization across various topics.
• Integrate AI tools such as Gemini and Claude into content production, applying strong editorial judgment to maintain quality and accuracy.
• Innovate with content formats that serve both user engagement and search engine performance, including structured layouts and comparison content suited for traditional and AI-based search responses.
• Develop internal linking structures to enhance topical authority throughout content clusters.

Off-page SEO and Brand Authority

• Design and execute a link-building strategy by identifying quality backlink opportunities through competitor analysis, partnerships, and digital PR.
• Collaborate with marketing communications and PR teams to optimize SEO benefits of brand initiatives, press, and campaigns via strategic link placement.
• Monitor online brand mentions and convert unlinked mentions into backlinks where possible.
• Maintain local SEO signals, including citations, directory listings, and Google Business Profile accuracy for StarHub’s retail locations.
• Track domain authority and referring domains growth for SEO performance reporting.

AI and GEO Visibility Initiatives

• Coordinate with marketing and product teams to integrate AI discoverability into page builds from inception.
• Track and enhance StarHub’s presence across AI-powered search channels such as Google AI, ChatGPT, Gemini, and others.
• Develop structured AI visibility monitoring programs assessing citation rates, competitor share of voice, and content gaps.
• Create schema and content strategies tailored for AI citation with entity-rich copy addressing consumer queries.
• Stay updated on AI platforms’ crawling and indexing behaviors, adapting site structure, content layouts, and metadata accordingly.

Required Qualifications

• Minimum four years of SEO experience, including hands-on technical SEO for high-traffic websites.
• Proven record managing platform migrations involving redirects, crawl validation, and monitoring post-launch.
• Experience with SEO in e-commerce or transactional sites, handling complex catalog URLs such as product listing and detail pages.
• Proficiency in tools like Ahrefs, Google Search Console, and enterprise crawlers such as Botify or Screaming Frog.
• Ability to create and implement JSON-LD schema markup and structured data at scale.
• Fundamental understanding of HTML, CSS, and JavaScript for code review, quality checks, and clear developer documentation.
• Familiarity with Adobe Experience Manager (6.3 & Cloud) and Adobe Analytics platforms.
• Experience incorporating AI tools into content workflows while applying solid editorial assessment to outputs.
• Skillful at competitor and keyword research to formulate clear SEO strategies.

Preferred Qualifications

• Knowledge of JavaScript frameworks (Vue.js, Nuxt.js, React) and associated SEO challenges.
• Experience in AEO and GEO strategies, including AI overview optimization and AI visibility analysis.
• Background in telecommunications, e-commerce, or complex multi-domain websites.
• Track record managing SEO across multiple domains or properties simultaneously.
• Understanding of Google Merchant Centre and integration of product feeds, structured data, and free listings with organic search.