Assistant Manager – Referral Marketing

Role Overview

The Assistant Manager in Referral Marketing will be tasked with building and maintaining a robust referral network involving doctors, clinics, diagnostic centres, corporate partners, and other healthcare stakeholders. This position demands proactive engagement to boost patient referrals, enhance referral conversions, market hospital services effectively, and meet set business objectives.

Key Responsibilities

• Develop and manage the hospital's network of referring professionals and organizations.
• Strengthen professional relationships with medical practitioners, clinics, diagnostic services, and corporate entities.
• Implement strategies to increase referrals and improve conversion rates.
• Promote hospital offerings to relevant stakeholders to drive business growth.
• Coordinate with hospital departments to ensure seamless service and experience for patients received through referrals.
• Oversee referral marketing activities, including field visits, doctor engagement initiatives, Continuing Medical Education (CME) programs, health camps, and other promotional events.