Assistant Brand Manager Marketing

Overview

We are seeking an Assistant Brand Manager to join mPokket's marketing team based in Kolkata. This role involves shaping and overseeing brand strategy, managing creative operations, and executing impactful public relations initiatives to strengthen mPokket's presence in the fintech space.

Key Responsibilities

• Gain an in-depth understanding of the target audience using both qualitative and quantitative research methods, acting as the consumer advocate within the organization.
• Create and maintain strategic and tactical brand assets and guidelines ensuring brand consistency across all channels.
• Design and implement innovative creative, media, and PR campaigns that position mPokket as a visionary brand.
• Oversee the full creative production lifecycle, collaborating with internal teams and external agencies from initial briefs to project completion.
• Expand and manage brand content across various platforms, including advertising, social media, website/app, and offline activations.
• Work alongside cross-functional units such as Product and HR to guarantee consistent brand voice and image throughout all communications.
• Produce and maintain brand toolkits, collateral, and content to enhance a seamless customer experience.
• Formulate and lead a proactive public relations strategy aimed at enhancing corporate reputation and supporting a positive brand narrative.
• Establish and nurture strong collaborations with journalists, editors, and influencers across fintech, business, and consumer sectors.
• Plan and manage mPokket's engagement at key industry events to boost brand visibility and secure speaking engagements.
• Identify and coordinate submissions for pertinent industry awards to showcase mPokket as a market leader and desirable employer.
• Drive thought leadership initiatives for senior executives by arranging bylined articles, interviews, and panel discussions.

Candidate Profile

• A minimum of 4 years' experience in brand management with proven success in PR campaign execution.
• Strong expertise in consumer research, both qualitative and quantitative, with the ability to translate insights into impactful brand strategies.
• Competence in managing creative and PR agencies along with multiple internal stakeholders to meet deadlines and budget constraints.
• Experience in fintech, financial services, or high-growth B2C technology startups is highly advantageous.