Area Sales Manager

About the Role

GC Foods Pvt. Ltd. is seeking a motivated and target-oriented Area Sales Manager to oversee and enhance sales operations within the allocated region of Siliguri, West Bengal. This position involves responsibility for achieving revenue goals, managing distributor networks and sales personnel, as well as expanding the brand's market footprint in the FMCG sector.

Primary Responsibilities

• Meet or exceed monthly, quarterly, and yearly sales objectives specific to the area.
• Drive both primary and secondary sales, ensuring product availability and prominent shelf presence.
• Analyze sales statistics and industry trends to develop actionable sales strategies.
• Lead and motivate a sales team including Sales Officers, Executives, and Territory Sales In-charges.
• Establish Key Result Areas (KRAs), conduct evaluations, and enhance team productivity.
• Regularly conduct field visits to coach team members and gather market intelligence.
• Recruit, supervise, and assess distributors, dealers, and stockists to maintain a robust channel.
• Ensure timely order processing, sufficient inventory levels, and collection of payments.
• Mediate any channel disputes and ensure profitability for channel partners.
• Identify and penetrate new markets and business avenues.
• Organize product launches and promotional campaigns in the territory.
• Monitor competitor activities, pricing strategies, and schemes, reporting insights to management.
• Keep daily sales documentation and ensure compliance with company policies on pricing and credit.

Qualifications and Skills

• Graduate degree in any discipline.
• A minimum of 10 years of sales experience, with at least 1 to 2 years in an area managerial role.
• Demonstrable success in meeting sales goals.
• Exceptional leadership, negotiation, and communication abilities.
• Proficiency in Microsoft Excel and Customer Relationship Management (CRM) software.
• Readiness to travel extensively within the assigned region.
• Possession of a valid driving license.

Compensation and Benefits

• Competitive monthly salary ranging from INR 30,000 to 38,000.
• Incentive schemes linked to performance.
• Travel Allowance and Daily Allowance provided.
• Clear pathways for career advancement.