- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Saadaa
Saadaa is a direct-to-consumer lifestyle brand dedicated to creating better basics accessible to all. Recognized as a Top 1% Shopify store in India, Saadaa has grown rapidly from a small garage setup into a flourishing team of over 150 members within four years, maintaining profitability via organic growth.
Role Overview
The Amazon Ads Specialist will spearhead profitable expansion through strategic Amazon advertising. This role involves end-to-end campaign management including planning, execution, analysis, and optimization, concentrating heavily on metrics such as ROAS, ACOS, TACOS, and overall revenue enhancement. The ideal candidate possesses strong analytical skills, practical Amazon Ads expertise, and a deep understanding of ecommerce performance marketing.
Key Responsibilities
- Take full ownership of managing Amazon advertising campaigns encompassing Sponsored Products, Sponsored Brands, and Sponsored Display formats.
- Design detailed campaign strategies including budgeting, targeting, bidding tactics, and continuous optimization to meet business goals and ROAS benchmarks.
- Perform thorough keyword research, analyze search terms, competitor activities, and product details to uncover expansion possibilities.
- Track and refine essential advertising metrics, including ROAS, ACOS, TACOS, CTR, CPC, CVR, and advertising-attributed sales.
- Expand successful campaigns strategically while eliminating low-performing ad expenditure.
- Formulate advertising plans for new product launches, seasonal promotions, and optimal timing around major Amazon events.
- Interpret campaign and sales analytics to detect patterns and propose actionable recommendations for improvements.
- Collaborate with Marketplace and Creative teams to enhance product visibility and conversion rates.
- Prepare and maintain detailed performance reporting to monitor progress against advertising objectives.
- Innovate by continuously experimenting with keywords, targeting, bidding strategies, and campaign formats.
- Possessing experience in Google Ads—especially Search, Shopping, and Performance Max campaigns—is highly advantageous.
Candidate Profile
- At least 3 years of practical experience managing Amazon Ads or performance marketing, especially within D2C or ecommerce enterprises.
- Comprehensive understanding of Amazon Ads architecture, strategy formulation, keyword targeting, bidding systems, and campaign fine-tuning.
- Track record of managing sizable advertising budgets to achieve profitable growth outcomes.
- Expertise in interpreting critical advertising KPIs such as ROAS, ACOS, TACOS, CPC, CTR, CVR, and CAC.
- Strong analytical aptitude and adept problem-solving capability.
- Advanced skills in Excel or Google Sheets for data analysis.
- Exposure to Google Ads, GA4, GTM, or Google Merchant Center adds significant value.
- High degree of ownership, meticulous attention to detail, and ability to thrive in a dynamic, fast-paced environment.
Why Join Saadaa?
- Opportunity to take high ownership roles with tangible business impact.
- Fast-paced growth environment fostering continuous learning.
- A collaborative and empathetic workplace culture.
- Freedom to experiment, take risks, fail forward, and grow professionally.