Ads Manager (Meta & Google)

Overview

We are seeking a results-oriented Ads Manager responsible for strategizing, implementing, and optimizing paid advertising initiatives on Meta platforms (Facebook & Instagram) and Google Ads. This role emphasizes expertise in lead generation, audience segmentation, funnel management, and conversion tracking to drive measurable business outcomes.

Key Responsibilities

• Design, launch, and handle ad campaigns on Facebook, Instagram, and Google Ads platforms.
• Develop campaign frameworks that align with business goals such as lead acquisition, website traffic, and conversion improvements.
• Research target audiences and develop custom and lookalike audience segments.
• Enhance campaign performance by optimizing cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS), and lead quality.
• Execute A/B experiments on creatives, copywriting, audience segments, and ad placements for maximizing effectiveness.
• Monitor budget spending daily and scale successful campaigns appropriately.
• Implement and manage tracking tools including Meta Pixel, Conversion API, and Google Tag Manager.
• Work closely with design and content teams to create high-impact advertising visuals and messaging.
• Analyze campaign results and present weekly and monthly performance reports along with actionable insights.
• Keep abreast of changes in advertising policies and platform algorithms to ensure compliance and effectiveness.

Required Skills and Qualifications

• Demonstrated experience in managing advertising campaigns on Meta Ads and Google Ads platforms.
• In-depth knowledge of lead generation funnels and strategies.
• Proficiency with conversion tracking tools and analytics platforms.
• Strong analytical skills to interpret data and adjust campaigns accordingly.
• Basic grasp of creative elements, hooks, and advertisement copywriting.
• Effective communication abilities and experience in reporting campaign results.
• Attention to detail combined with a focus on performance and results-driven marketing.