Ad Specialist - Arabic Speaker

Role Overview

We are seeking a full-time Ad Specialist fluent in Arabic, based in Doha, Qatar, with flexible work-from-home options. This role is centered on planning, launching, and optimizing digital ad campaigns tailored to Arabic-speaking audiences across social and online platforms. The Ad Specialist will be responsible for campaign setup, audience targeting, crafting ad copy, monitoring performance, and ensuring client objectives are met with strong ROI.

Key Responsibilities

• Manage the end-to-end process of digital advertising campaigns including setup, targeting, copy creation, and tracking performance.
• Analyze campaign metrics regularly and produce reports to recommend enhancements for optimization.
• Coordinate actions across internal teams and collaborate with influencers to maximize campaign impact.
• Stay informed on the latest digital advertising and social media trends, especially those relevant in the regional market.
• Assist in the creation of media plans, contribute ideas for creative materials, and refine audience targeting strategies for the MENA region.

Qualifications & Requirements

• Proven experience managing digital ad campaigns, covering planning, setup, optimizing, and reporting phases.
• Strong analytical abilities to interpret data from ad platform dashboards and analytics tools to support decision-making.
• Fluent in both Arabic and English, with excellent skills for writing and reviewing ad copy and campaign messages.
• Knowledgeable about social media platforms, influencer marketing, audience segmentation, and regional industry trends.
• Capable of working efficiently within a hybrid work environment combining office presence and remote work in Doha.
• Excellent interpersonal and collaboration skills to work alongside clients, internal teams, and external creators.
• Holds a Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
• Experience working in media agencies, online advertising, or social media marketing specifically in the MENA region is beneficial.