Ad Operations Manager

About Dunnes Stores

Dunnes Stores is Ireland's premier retailer, renowned for leading in food, fashion, and home goods. Renowned for offering an extensive selection of superior products, it maintains a strong brand reputation and a loyal clientele. The company is committed to delivering memorable customer experiences that resonate deeply with shoppers.

Role Overview

The Ad Operations Manager will oversee the selling, planning, and activation of onsite retail media through the preferred ad serving platform that forms the technological foundation of Dunnes Stores' retail media offerings. This position involves managing daily retail media operations, engaging brand owners through training and performance reporting, and driving continuing enhancements. The role connects brands with Dunnes Stores customers by managing supplier campaigns with an emphasis on revenue growth, campaign ROI, supplier engagement, and elevating the customer experience.

Key Responsibilities

• Manage the end-to-end process of onsite retail media sales, campaign planning, activation, and reporting using Dunnes Stores' core and supporting retail media platforms.
• Increase media revenue by overseeing a pipeline of brand owners and media agencies, identifying opportunities to maximize spend across onsite and offsite retail media channels.
• Design and deliver engagement and training programs for brand owners and media agencies to encourage campaign uptake and effective utilization of advertising platform features.
• Formulate cohesive media proposals aligned with suppliers’ goals and budgets, ensuring they complement Dunnes Stores’ brand and major marketing events.
• Define clear roles and collaborative workflows in partnership with the online team.
• Work closely with internal departments including buying, marketing, and IT to guarantee smooth campaign execution and precise data handling.
• Regularly monitor, analyze, and present campaign performance data, extracting key insights and recommending optimizations to enhance ROI.
• Build and sustain robust relationships with suppliers to expand the reach and engagement of the retail media network.
• Ensure compliance with privacy laws, platform policies, and brand safety standards.
• Advocate for superior customer experiences by ensuring campaigns contribute positively to the shopper journey while meeting commercial objectives.
• Assist in forecasting, pipeline oversight, and comprehensive revenue and performance reporting versus targets.
• Contribute to developing best practices for campaign management, trafficking, troubleshooting, optimization, and reporting.

Key Performance Indicators

• Revenue generated from onsite and offsite retail media sales.
• Overall campaign effectiveness and return on investment.
• Supplier network growth in engagement and onboarding.
• Enhancements to customer experience driven by retail media initiatives.

Qualifications and Experience

• Proven background in digital advertising operations, retail media, or media planning and activation.
• Practical experience with ad serving platforms.
• Excellent multitasking and organizational capabilities for managing concurrent campaigns and stakeholders.
• Strong analytical aptitude with experience analyzing campaign performance and preparing reports.
• Exceptional communication and relationship management skills to engage suppliers and internal teams effectively.
• Demonstrated ability to meet revenue goals and handle sales pipelines in dynamic environments.
• Skilled in Excel, PowerPoint, and analytics tools for reporting and presenting data.
• Customer-focused approach emphasizing campaign quality and impact.
• Innovative and strategic problem-solving skills alongside process improvement experience.

Benefits

• Attractive salary package.
• Comprehensive benefits including employee discounts.
• Possibilities for professional growth and career advancement.
• A supportive and innovative work environment encouraging collaboration and development.

Equal Opportunity Employer

Dunnes Stores promotes equality in hiring and employment practices.