Account Executive – EMEA

About the Role

Referment is partnering with a company offering an AI-driven B2B marketing technology platform that enhances personalized advertising, website experiences, and sales activation for account-based marketing programs.

This Account Executive position involves managing mid-market and enterprise sales opportunities from initial qualification through to closing deals. Beyond just product demonstrations and discovery, the role requires building and maintaining multi-level relationships within complex accounts, utilizing targeted content and account-specific strategies to advance sales discussions. The Account Executive will collaborate closely with a Business Development Representative and provide valuable customer insights to the Product and Engineering teams.

Responsibilities

• Manage the entire sales process for mid-market and enterprise clients, handling everything from qualification to final contract.
• Develop in-depth expertise in the company's product and deliver persuasive demonstrations to commercial stakeholders.
• Establish and maintain multi-threaded relationships to keep momentum after demos through personalized account activities.
• Collaborate with a Business Development Representative to generate pipeline, formulate account strategies, and close deals.
• Coordinate with Marketing for expanding target customer segments and relay market feedback to Product and Engineering teams.
• Contribute to refining the sales playbook in an evolving, early-stage sales environment.

Qualifications and Requirements

• Proven background in B2B software sales with demonstrated experience managing full sales cycles.
• Ability to quickly learn technical products and communicate their commercial benefits effectively.
• Excellent verbal, written, and presentation skills.
• Skilled at building rapport, nurturing stakeholder relationships, and managing complex sales in ambiguous situations.
• Comfortable working independently within fast-paced startup-like environments.
• Customer-focused mindset with a readiness to advocate for client needs internally.
• Familiarity in selling marketing technology, account-based marketing, or sales software to mid-market and enterprise clients is advantageous.
• Experience in adjacent B2B SaaS sectors with similar multi-stakeholder sales cycles is also suitable.

Opportunity

This role is ideal for an Account Executive seeking greater responsibility over strategic deals and looking to influence the growth of an enterprise sales function.