Account Executive - B2B SaaS

About Blend-ed and the Role

Blend-ed is an AI-first learning platform, recognized as one of the 12 official global Open edX partners. We collaborate with training providers and corporate clients internationally, delivering a reliable platform that supports vital training programs. Our product has already proven its value by attracting customers organically, mostly training companies around the world.

This new role is dedicated solely to sales closing—a critical position responsible for converting leads that are interested but not yet committed. You will be the pioneer in building our sales process, shaping how future salespeople will operate.

Key Responsibilities

• Manage and accelerate a warm pipeline of potential clients by re-qualifying opportunities and driving them to successful contract signatures.
• Create sales demand proactively rather than reacting to incoming interest; generate urgency and highlight unrecognized pain points to move deals forward.
• Handle complex, multi-stakeholder deals typically valued in the five-figure USD range, ensuring ongoing engagement among decision-makers like training heads, L&D leads, procurement, and finance departments.
• Refine the sales pitch, demos, and CRM processes, identifying and addressing areas needing improvement to optimize the sales cycle.
• Provide honest feedback to company founders on recurring objections and buyer insights to influence product and sales strategy.
• Map the customer buying journey, including identifying pain points, signatories, timelines, and frequent challenges, to build a repeatable and effective sales motion.
• Establish a close feedback loop with the product team to incorporate learnings from live deals into product development.

First 90 Days Milestones

• Take full control of the current sales pipeline and close active deals.
• Convert hesitant or undecided prospects into confirmed customers by creating urgency and value.
• Critically assess and enhance sales demos, messaging, and processes with a seller’s perspective.
• Develop a comprehensive understanding of how Blend-ed deals progress from lead to signature, including stakeholder roles and typical objections.
• Collaborate tightly with the product team to channel sales insights into product refinement.

Ideal Candidate Profile

Experience requirements (mandatory):

• Proven success in closing full sales cycles for B2B software deals valued in the five-figure USD range.
• Ability to actively create demand, not just react to leads; demonstrable history of turning lukewarm prospects into closed contracts.
• Experience selling to English-speaking international buyers with excellent verbal and written communication skills.
• Comfortable operating as the sole sales resource initially, without a pre-existing sales playbook or scripts.
• Skilled at maintaining multi-week, multi-stakeholder sales engagements without losing momentum.

Preferred but not essential qualifications:

• Background in selling to Learning & Development, HR technology, corporate training, or education sectors.
• Experience as an early or first account executive at a company, building sales processes from the ground up.
• Strong orientation towards reporting product feedback as part of the sales role.
• Discipline in CRM management and sales forecasting to provide management with accurate pipeline visibility.
• Ability to work flexibly across different time zones to accommodate global buyers.

Why Join Blend-ed?

The team is composed of around 20 members and has a proven product that generates a steady flow of leads. The critical missing element is securing those deals at a higher success rate—which this role will deliver. As the first person dedicated to sales closing, you will define the sales culture and shape the processes that future hires will follow.

Equity options (ESOP) are available, allowing you to directly benefit from the growth you drive.

If you seek a role with a warm pipeline, a validated product, and autonomy to own the closing process, this is a unique opportunity.