Account Based Marketing Specialist
Bengaluru, Karnataka, India · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
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Job description
About GreedyGame
GreedyGame, founded in 2013 by CEO Arpit Jain, is a prominent ad-tech firm specializing in app growth and monetization strategies. With over seven years of profitable operation, GreedyGame has moved beyond initial startup phases to scale rapidly, serving over 100 million daily ad impressions and supporting more than 5,000 apps and games globally. The company is a Google Publishing Partner and trusted by notable brands such as Amazon, Sharechat, Treebo, Mobikwik, and over 1,000 publishers across 20+ countries, delivering revenue uplifts up to 75%.
Role Overview
As an Account Based Marketing (ABM) Specialist, you will be responsible for designing and implementing targeted marketing programs for strategic enterprise clients. Working closely with the Sales team, you will focus on enhancing account engagement, generating qualified leads, and contributing to revenue growth through customized marketing strategies.
Key Responsibilities
- Plan and execute personalized ABM campaigns tailored to individual and select groups of strategic accounts.
- Collaborate with Sales to identify target accounts, craft account-specific strategies, and ensure marketing efforts align with overarching business objectives.
- Develop customized messaging and campaign content for digital channels including email, LinkedIn, webinars, and events.
- Work alongside Product Marketing, Content, and Design teams to create marketing materials specific to each account.
- Track and analyze campaign success metrics, refining programs to maximize pipeline influence and return on investment.
- Keep abreast of industry trends, customer requirements, and competitor activity to continuously enhance ABM strategies.
Required Experience and Qualifications
- Minimum of 3 years of experience in B2B marketing with a significant focus on Account-Based Marketing, preferably within AdTech or MarTech sectors.
- Demonstrated ability to design and deliver ABM programs targeting enterprise-level customers.
- Proven history of partnering effectively with Sales teams to foster pipeline growth and drive revenue.
- Background in AdTech, MarTech, SaaS, or related B2B technology firms is highly desirable.
- Experience marketing to audiences such as advertisers, agencies, brands, publishers, or commerce and media platforms is advantageous.
- Strong analytical capabilities to assess campaign outcomes and implement improvements.
- Excellent communication, project management skills, and ability to manage stakeholders effectively.
Personal Attributes
- Track record of achieving revenue growth through targeted ABM initiatives.
- Commercial acumen aligning marketing strategies with business and financial goals.
- Ability to collaborate closely with Sales teams to advance account engagement and deal closure.
- Proficiency in leveraging data and account insights to optimize marketing efforts and enhance ROI.
- Comfortable operating in fast-paced environments, balancing strategy with execution.
Why Join GreedyGame?
- Work with products reaching millions of users, such as Pubscale.
- Take ownership starting from day one, influencing architecture, strategy, and key decisions.
- Access to learning stipends for books, courses, and conferences to support continuous learning.
- Participate in a high-growth, inclusive, engineering-driven culture encouraging experimentation and impact.